Description
Job Summary:
We are seeking a PR professional focused on E-commerce to strengthen brands digitally, increase visibility, and drive growth through integrated communication.
Key Highlights:
1. Strategically operate within a corporate group
2. Build and maintain relationships with stakeholders
3. Support branding and brand positioning strategies
We seek a PR professional focused on E\-commerce who will operate strategically across a corporate group, responsible for strengthening brand positioning in the digital environment, increasing visibility, building stakeholder relationships, and driving growth through integrated communication initiatives. We are looking for someone with a growth mindset, excellent interpersonal skills, flexibility, and a results-oriented mindset.
**Responsibilities:**
· Develop and execute PR strategies tailored to the digital and e\-commerce environment.
· Build and maintain relationships with media, influencers, creators, and strategic partners.
· Identify opportunities for earned media and brand content.
· Support product collection launches, campaigns, and promotional activities for e\-commerce.
· Manage press kit distribution and influencer relationship management.
· Monitor brand mentions, digital reputation, and PR campaign performance.
· Support branding, awareness, and positioning strategies for group brands.
· Collaborate closely with Marketing, Social Media, Performance, and Sales teams.
· Track market trends, digital consumer behavior, and growth opportunities.
· Prepare performance reports and KPIs (clippings, reach, engagement, campaign ROI).
**Requirements:**
· Degree in Communications, Public Relations, Marketing, or related fields.
· Prior experience in PR, preferably with fashion, retail, or e\-commerce brands.
· Experience working with digital influencers and media relations.
· Knowledge of digital strategies and performance metrics.
· Experience managing stakeholder relationships.
· Proficiency in media and social media monitoring tools is a plus.
· Intermediate or advanced proficiency in Office Suite / Google Workspace.
· Experience in fashion, lifestyle, or online retail.
· Knowledge of omnichannel strategies.
· Strategic vision and growth orientation.
· Clear and persuasive communication skills.
· Flexibility to work across multiple brands and contexts.
· Organizational skills and ability to manage multiple projects simultaneously.
· Adaptability to dynamic and expanding environments.
Compensation: R$7\.000,00 \- R$8\.000,00 per month
Work Location: On-site