Job Summary: Responsible for creating persuasive marketing and sales copy, combining writing techniques with target audience analysis and psychological triggers to drive specific actions. Key Highlights: 1. Creating persuasive marketing and sales copy 2. Producing emails, landing pages, advertisements, and video scripts 3. Conducting product, competitor, and persona research using conversion techniques Will be responsible for creating persuasive copy (copywriting) for marketing and sales, aiming to prompt readers to take specific actions. Produce emails, landing pages, advertisements, and video scripts, combining writing techniques with target audience research and psychological triggers. Responsibilities: Creating copy for digital ads, marketing emails, sales pages (landing pages), social media, and video scripts. Researching the product, competitors, and the "persona" (ideal customer) to understand their pain points and desires. Applying techniques such as scarcity, urgency, and social proof to increase conversion. Monitoring metrics—including click-through rate (CTR) and conversion rate—to refine copy and improve campaign performance. Collaborating with designers, traffic managers, and marketers to ensure textual and visual coherence. Preferred Education: Social Communication, Advertising and Public Relations, Journalism, Literature, or Marketing. Supplementary courses in Copywriting, Digital Marketing, Content Marketing, and SEO techniques are highly valued. Certifications on advertising platforms (Google Ads, Meta Ads) or marketing hubs (RD Station, HubSpot) are advantageous. Compensation: R$3.300,00 per month Work Location: On-site
João Silva
Indeed · HR
João Silva
Indeed · HR
