Description
Job Summary:
Responsible for developing and monitoring internal and external communication strategies, promoting the institutional image and employee engagement.
Key Highlights:
1. Manage media relations and produce journalistic content.
2. Create and draft content aligned with the institutional strategy.
3. Monitor media coverage of the institution's activities.
Develop and monitor internal and external communication strategies, ensuring consistency of the institutional image and alignment with the objectives of Hospital Araújo Jorge. Promote institutional visibility through content for media outlets, press advisory services, and campaign dissemination. Internally, strengthen organizational culture and employee engagement through endomarketing initiatives and effective communication.
**Responsibilities and Duties**
* Manage media relations, including drafting and sending press releases, suggesting story angles, scheduling interviews, and tracking publications.
* Create and draft journalistic content for distribution across media outlets, websites, portals, and social networks, aligned with the institutional strategy.
* + Contribute to the preparation and organization of the annual report, highlighting the institution's activities and results.
* Develop institutional and promotional texts for websites, social networks, and newsletters, ensuring engagement and relevance.
* Plan, review, and monitor content targeted at external audiences, ensuring alignment with the institutional identity.
* Monitor media coverage of the institution's activities, evaluate outcomes, and adjust communication strategies.
* Perform other related duties within the area.
**Requirements and Qualifications**
* Bachelor’s degree completed in Social Communication, Journalism, Public Relations, or related fields.
**Additional Information**
* Health Insurance;
* Dental Insurance;
* Transportation Allowance;
* Meal Voucher;
* Partnerships with Educational Institutions;
* Wellhub (Gympass);
* SESC Partnership.
The Goiás Association for Cancer Control (ACCG) is a private, philanthropic, non-profit institution certified by the Ministry of Health as a Social Assistance Beneficent Entity in the Health Area (CEBAS\-Health). Recognized as a State and Municipal Public Utility Entity, it is affiliated with the Brazilian Association of Philanthropic Institutions for Cancer Control (Abificc).
Founded in 1956 by Dr. Alberto Augusto de Araújo Jorge, with support from the Rotary Club of Goiânia, ACCG operates three units: Hospital de Câncer Araújo Jorge, Anápolis Oncology Unit, and the Institute of Teaching and Research.
As the region’s sole High-Complexity Oncology Care Center (CACON), ACCG serves patients from Goiás and other states, performing over one million procedures annually, including consultations, hospitalizations, surgeries, chemotherapy, and radiotherapy.