Performance Analyst

Description

Job Summary: Performance Analyst to plan, execute, and optimize paid media campaigns, focusing on data analysis, A/B testing, and client communication to drive results. Key Highlights: 1. Strategic execution of paid media campaigns with a focus on ROI 2. Dynamic and collaborative environment focused on growth 3. Collaboration with content and design teams **Performance Analyst** =========================== Kipiai | Remote Job Description Do you love numbers and strategy, and want to drive real business outcomes? Do you enjoy planning, executing, and optimizing campaigns that directly impact business results? Then this role is for you! We are seeking a Performance Analyst to manage and strategize paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Your role will involve analyzing data, proposing optimizations, conducting A/B tests, and ensuring strategies remain aligned with client objectives—always with a focus on ROI. If you are self-managed, analytically minded, enjoy communicating effectively, and wish to grow within a dynamic and collaborative team, join us! Responsibilities and Duties * Responsible for strategic planning and account management for clients across platforms and channels such as Google, Facebook, etc.; * Process optimization through data analysis and reporting; * Proactive communication with clients; * Preparing presentations and documents for client reports; * Preparing supporting materials; * Managing project timelines and scheduling scheduled meetings; * Driving optimal performance and achieving client goals; * Conducting keyword research and competitive analysis to inform paid media strategies; * Monitoring and optimizing campaign performance, making adjustments as needed; * Collaborating with content and design teams to create compelling and effective ads; * Tracking market trends and industry best practices to ensure our company stays ahead of the competition; * Conducting A/B tests across different creatives. Requirements and Qualifications * Experience managing paid media campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.); * Proficiency in data analytics tools (Google Analytics, Google Tag Manager, SEMrush, etc.); * Familiarity with landing page creation and conversion funnel optimization; * Ability to conduct A/B tests and analyze results for continuous optimization; * Knowledge of budget management and media planning; * Skills in using marketing automation tools. Salary Range To be discussed Employment Type PJ (Individual Entrepreneur) Benefits * Accounting advisory services for MEI/ME-related matters; * Semi-annual bonus (2.5x monthly salary, based on Kipiai’s semi-annual goal achievement); * R$ 1,000 in flexible benefits, including health and meal allowances; * Psychological, financial, and legal support for employees; * Telemedicine; * Education allowance (30% of the monthly course fee); * TotalPass; * Birthday Day Off; * Maternity/Paternity Leave; * Wedding Bonus; * Referral Bonus; * Internal rewards (Kahoot, Gymrats, and others); * 20 paid working days of annual vacation. About the Company For 10 years, we have helped partners such as Petz, Ri Happy, and Colcci achieve their best performance in paid media, SEO, and Data management. We are also a Google Premier Partner, Meta Partner, and TikTok Partner—and an ideal company for those seeking career growth and daily professional development.