E-commerce Analyst

Description

Job Summary: The E-commerce Analyst optimizes online sales, manages strategic customers on marketplaces, and implements strategies to increase conversion and profitability. Key Highlights: 1. Online sales performance optimization 2. Strategic customer management on marketplaces 3. Digital marketing strategy development The E\-commerce Analyst is responsible for analyzing and optimizing online sales performance, identifying improvement opportunities, and implementing strategies to increase conversion and business profitability. Works on managing strategic customers in the Ecommerce \- marketplace segment, monitors delivery deadline negotiations, oversees post\-sales processes, and achieves commercial department goals and objectives for this channel. * Responsible for managing strategic customers in the E-commerce segment; * Build relationships with marketplace Key Accounts, tracking action plans defined by supervision and commercial opportunities; * Organize internal processes related to the digital channel, including meetings, performance analyses, and alignment with partner departments; * Participate in business meetings with marketplaces, analyzing results and mapping next steps; * Monitor promotional campaigns, track results, and propose continuous improvements; * Identify performance deviations and collaborate in developing corrective actions; * List and activate new products on marketplaces, ensuring proper portfolio availability; * Monitor category and Galzerano portfolio performance across various marketplaces; * Analyze market, competition, and trends in the children's segment to identify growth opportunities; * Monitor daily sales KPIs, margin, inventory, stockouts, and portfolio share; * Prepare managerial reports and analyses to support decision-making by supervision and management; * Execute action plans aligned with marketplaces to achieve commercial targets; * Serve as liaison between Galzerano and marketplaces, ensuring alignment of commercial and operational requirements; * Support marketplaces on operational, logistics, and financial process matters, directing requests to responsible departments when necessary. * Analyze website sales and traffic data to identify patterns and trends for strategic decision-making, where applicable. * Conduct market research and benchmarking to identify opportunities and threats in the e\-commerce segment. * Develop and implement digital marketing strategies, such as paid media campaigns, SEO, and email marketing. * Monitor performance of promotional campaigns and online merchandising activities, proposing adjustments when necessary. * Maintain organization, hygiene, and cleanliness of work areas to ensure a conducive working environment; * Participate in the creation and updating of quality system documents relevant to the analyst's area of responsibility. * Support audit execution to identify needs for changes/modifications enabling certification attainment.