Performance Analyst | Paid Media

Description

Being the best solution for companies seeking top-tier performance through people is only possible with an efficient team that challenges the conventional and leverages its potential in innovation and business growth. We are looking for a **Performance Analyst** focused on **Paid Media**. This person will be responsible for Convenia’s growth strategy, optimizing digital campaigns to accelerate the acquisition of qualified leads and drive our business expansion. They will be responsible for **maximizing the efficiency of paid media investments, reducing customer acquisition costs, and transforming performance insights into strategic decisions** that support scalable and profitable company growth. See below more details about this position—and whether it aligns with you! **Responsibilities and duties** * End-to-end management of paid media campaigns—from planning and briefing to execution, optimization, and performance analysis on Google Ads, LinkedIn Ads, and other acquisition platforms; * Develop business-metric-driven media strategies, monitoring KPIs such as Leads, MQL, SAL, SQL, CAC, ROAS, and Pipeline to inform decision-making; * Collaborate with the Design and Video teams to create strategic briefings, ensuring creatives are developed with conversion and results in mind; * Prepare media plans, performance analyses, and budget reallocation recommendations for presentation to the Revenue Leadership team—backing all decisions with data; * Build and maintain performance dashboards (HubSpot, Power BI or similar), linking media spend to core business metrics such as MQL, SQL, Pipeline, and NMRR; * Monitor marketing data quality, identifying and resolving issues related to tracking, attribution, CRM integrations, and conversion measurement in partnership with relevant teams; * Plan and execute A/B tests across creatives, audiences, offers, messaging, and bidding strategies—with clear criteria for validation, scaling, and campaign termination; * Collaborate closely with Content, CRM, Automation, and Sales teams to continuously optimize the entire customer acquisition and conversion journey; * Leverage Artificial Intelligence tools (Claude, Gemini, ChatGPT, and similar) to increase productivity, improve analytical quality, and enhance operational efficiency; * Serve as a technical reference—proposing strategies and improvements, supporting recommendations with data, and taking full ownership of channel outcomes. **Requirements and qualifications** * Proven experience managing campaigns on Meta Ads and Google Ads; * Experience working in B2B companies and demand-generation (Lead Generation) strategies; * Experience analyzing data using CRM platforms (HubSpot or similar), including understanding of sales funnels, deal stages, pipeline, and average deal size; * Proficiency in performance metrics such as CPL, CAC, ROAS, LTV, SQL, Pipeline, Conversion Rate, and Revenue; * Experience in Conversion Rate Optimization (CRO) and tools such as Hotjar or Microsoft Clarity; * Proficiency in Google Analytics (GA4\) and Google Tag Manager. **Nice-to-haves:** * Experience with LinkedIn Ads; * Experience with other media platforms (TikTok Ads, Microsoft Ads, Reddit Ads, etc.); * Knowledge of SQL or data analytics tools; * Google Ads, GA4, or HubSpot certifications. **Competencies** * Proactivity and ownership mindset; * Analytical and strategic thinking; * Ability to influence decisions through data; * Clear and concise communication; * Adaptability and resilience in high-performance environments. **Additional information** Remote work R$1\.200/month on iFood Benefits Card, plus Meal Voucher and Food Voucher Onboarding Allowance \- R$500 home office balance via iFood Benefits Unimed Compact Health Insurance (no copay, no deductions for the policyholder) Bronze Dental Plan Life Insurance Pipo Saúde \- health benefits partner Wellhub (formerly Gympass) Kaledo \- our benefits club Zenklub \- mental health and emotional well-being platform Creditas \- payroll-deducted loans and salary advance Unit \- Financial Advisory Childcare Assistance Birthday Day Off **Being Convenia means having the freedom to create a world of possibilities—being authentically yourself.** If you are a **trans talent**, we want this process to welcome you as you are—so when applying, please use the name you identify with and wish to be addressed by. If you are a **person with disabilities (PCD)**, please let us know your specific needs and requirements during the selection process so we can provide an appropriate and inclusive work environment. Since 2012, we’ve helped small and medium-sized enterprises achieve top-tier performance through people. **We’re bold. We value high performance. We love people. We operate with maturity. And we give our customers a voice!** Convenia is a people management platform that enables smarter decision-making for HR and leadership teams. We do things differently because we refuse to settle. We challenge the conventional—balancing innovation and strategy. How? * Connecting people and businesses to their goals * Simplifying processes * Empowering leadership * Measuring performance through an intelligent platform **Did you know we have another business unit?** Yes—Kaledo! It’s our benefits club and ecosystem of perks. Learn more here.