E-COMMERCE ANALYST

Description

Driven by the purpose of bringing emotion to people's lives, La Moda seeks professionals with bold goals and high aspirations—individuals obsessed with details in pursuit of perfection; those who admire the intelligence of lifelong learners; people who engage others to foster cohesion; and those who reinvent the ordinary every day, surprising through the audacity to go beyond. All our job openings are also open to people with disabilities. **Responsibilities and Duties** **Key Responsibilities** * Manage the e-commerce communication calendar, ensuring planning, execution, and monitoring of campaigns. * Serve as the primary interface between E-commerce, Marketing, CRM, Content, Design, and other partner areas to ensure timely execution of initiatives. * Develop and monitor campaign briefings, aligning business objectives, target audience, strategy, and deliverables. * Ensure publication and updating of website content, guaranteeing quality, consistency, and adherence to the commercial calendar. * Monitor and analyze campaign results, tracking metrics such as traffic, engagement, conversion rate, revenue, average session duration, and other digital performance KPIs. * Produce daily brand performance reports, consolidating metrics and generating insights for continuous optimization. * Identify opportunities to improve communication and customer journey, proposing data-driven actions. * Demonstrate strong ownership mindset, ensuring excellence in execution and alignment across all involved areas. **Requirements and Qualifications** **Requirements** * Prior experience in e-commerce and/or fashion e-commerce. * Analytical profile with experience monitoring and interpreting digital performance metrics. * Excellent communication skills and ability to collaborate across diverse departments. * Strong organizational skills, capacity for prioritization, and management of multiple concurrent tasks. * Knowledge of the VTEX platform. * Familiarity with web analytics tools such as GA4. * Experience with CRM, A/B testing, and conversion rate optimization (CRO). **Profile We Seek** * Ownership mindset and proactive leadership. * Organizational rigor and attention to detail. * Strong communication skills and ease building relationships with diverse stakeholders. * Creative, collaborative, and results-oriented profile. * Ability to make data-driven decisions and propose continuous improvements. **Additional Information** **Benefits:** Dental Plan (after probation); Health Insurance (after probation); Free Transportation; On-site Restaurant; Performance-Based Bonus (PPR); Discounts on Brands; Childcare Assistance; Tuition Reimbursement; Employee Referral Program. **Advantages:** On-site Cafeteria; Exclusive internal stores for employees; Good Card Plus Card; On-site Banking Services; Partnerships with Educational Institutions, Gyms, and Food Service Providers; **OUR STORY** La Moda Group is a dynamic ecosystem that creates brands born with high desirability and sales success. For 40 years, we have transformed fashion into experience, behavior, and emotion. Founded in Santa Catarina, the company evolved from a family business into an ecosystem of proprietary brands—including Lança Perfume, easy, My Favorite, and BO—with a national presence across 20 company-owned stores and distribution in over 3,000 multi-brand retailers. We produce over 4 million garments annually and export collections to 18 countries worldwide. We are La Moda. We are the Future! **OUR LA MODA WAY** We were born to bring emotion to people’s lives. Here, we believe results stem from a team deeply connected to this purpose—within an environment that challenges, develops, and values its people. We are made up of professionals who learn and teach every day, dream big, collaborate, question the obvious, and are obsessed with our customers. We value diverse backgrounds, profiles, and career paths. We cultivate an environment where each person can grow, take on new challenges, and build their career with autonomy and leadership. **WHY JOIN US** Today, we are over one thousand professionals united by the same goal: building relevant brands and a business in constant evolution. We invest in people’s development, strengthen our leadership, and believe in an increasingly diverse, accessible, and future-ready workplace. If you seek a place to grow, learn, and be part of something bigger, La Moda may be the next step in your journey. \#VemSerLaModa