DIGITAL CHANNELS COORDINATOR

Description

Job Summary: Coordinate and drive digital channels and e-commerce to ensure growth, profitability, and strengthened online presence, transforming digital strategies into business outcomes. Key Highlights: 1. Coordinate e-commerce and digital channel operations to meet revenue targets. 2. Optimize paid media campaigns and implement SEO strategies. 3. Strategic management of e-commerce and digital channels with a results-oriented focus. Coordinate and drive the company's digital and e\-commerce channels, ensuring sustainable growth, profitability, and enhanced online presence. The role’s mission is to transform digital strategies into business outcomes through campaign management, lead analysis, SEO, paid media, and integration of digital sales processes with other organizational departments. **Main Responsibilities:** * Coordinate e\-commerce and digital channel operations, ensuring achievement of revenue, conversion, and margin targets; * Structure, monitor, and optimize paid media campaigns (Facebook Ads, Instagram Ads, and Google Ads), ensuring positive ROI; * Implement SEO, content marketing, and organic performance strategies to increase visibility and generate qualified traffic; * Manage lead acquisition, analysis, and qualification, optimizing CAC and maximizing LTV; * Monitor business KPIs (CAC, LTV, ROI, average order value, conversion rate, sales funnel, cart abandonment rate, NPS), proposing action plans; * Support definition and execution of the digital commercial calendar in partnership with Marketing and Sales; * Integrate digital channels with Logistics, Customer Service, IT, and Sales departments to ensure operational efficiency and excellence throughout the customer journey; * Establish and manage partnerships with marketplaces, agencies, and technology vendors; * Conduct benchmarking and track e\-commerce and digital marketing trends, suggesting strategic improvements; * Support development of the digital department’s budget, controlling costs and evaluating return on investment. **Job Requirements** * **Academic Qualification:** * Bachelor’s degree in Business Administration, Marketing, Communications, Advertising, Engineering, or related fields; * **Professional Experience:** * Proven experience managing e\-commerce and digital channels, with a track record of delivering online sales results; * **Technical Knowledge:** * Proficiency in paid media tools (Facebook Ads, Instagram Ads, and Google Ads); Solid knowledge of SEO, sales funnels, lead analysis, and marketing automation; Experience with Google Analytics, Tag Manager, Data Studio, and other digital analytics tools; Hands-on experience with marketplaces and e\-commerce platforms (VTEX, Magento, Shopify, or similar). **Behavioral Competencies** * Strategic vision and results orientation; * Strong analytical ability and data-driven mindset; * Leadership and management of cross-functional teams; * Communication, negotiation, and interpersonal relationship skills; * Proactivity, innovation, and adaptability to changes in the digital market.