Senior Media Manager

Description

Job Summary: A professional to develop and lead audience and data strategies, focused on acquisition and campaign optimization, with advanced analytics and a proactive mindset. Key Highlights: 1. Audience and data strategy development 2. Advanced campaign analysis and optimization 3. Leadership in data strategy innovation Description: The candidate we seek: * Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field; * Work experience in audience and data strategy applicable to marketing and/or media; * Knowledge of digital data technologies and partners (first-party and third-party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM); * Proficiency in creating and managing CDP/DMP/GA audiences and media buying platforms; * Proven track record using advanced audience analytics, segmentation techniques, and targeting to drive measurable campaign performance; * Advanced English (will participate in calls, so confidence in leading meetings is essential); * Advanced Excel skills; * Hands-on profile, proactive, and solution-oriented. Your day-to-day responsibilities will include: * Developing first-party data acquisition strategy, assessing the client’s landscape and collaborating directly with key stakeholders (client and agency) to identify existing available data to build a holistic data strategy; * Leading audience strategy creation for retention, acquisition, and white space opportunities (unexplored areas) to drive growth; * Generating audience insights, market sizing, and audience assessment to inform audience creation/segmentation supporting growth strategy; * Establishing a test-and-learn agenda in partnership with planning, investment, and activation teams; * Monitoring and analyzing campaign performance data to deliver insights and potential optimization recommendations to improve audience segmentation and activation; * Leading hypothesis generation, use cases, and roadmaps to implement all changes necessary to future-proof the business amid potential third-party cookie deprecation or other tracking changes; * Identifying and evaluating the most relevant data sources (research-based, behavioral, intent, passion points, triggers, motivations, transactional, psychographic, location), data-driven solutions, and technology partners (identity, CRM, CDP); * Identifying data gaps/requirements to continue elevating client deliverables; * Updating clients on industry trends/changes impacting audience strategies; * Collaborating cross-functionally with creative, activation, and analytics teams to ensure audience strategies align with overall campaign objectives; * Leveraging WM, GroupM, and WPP partners and data-driven capabilities to uncover additional client opportunities in organic growth, pilot testing, etc. 2512060202191180351