PUBLIC RELATIONS ANALYST III

Description

Job Summary: Public Relations Analyst III to join the PUBLIC RELATIONS team, responsible for leading the institutional communication strategy and strengthening relationships with stakeholders, media, and influencers in the fashion market. Key Highlights: 1. Lead the brand's institutional communication strategy 2. Manage relationships with media and fashion-sector influencers 3. Serve as the brand's spokesperson in strategic situations We are seeking a Public Relations Analyst III to join our PUBLIC RELATIONS team at Headquarters. This position arises at a strategic moment of area restructuring, where one coordination unit will be divided into two specialized tracks. You will be responsible for leading Aramis’s institutional communication strategy, strengthening relationships with stakeholders, media, and influencers, and ensuring our brand is recognized for its excellence and innovation in the fashion market. **Responsibilities and Duties** \- Develop and execute public relations strategies aligned with the brand’s business objectives \- Manage relationships with media outlets, journalists, and fashion and lifestyle influencers \- Coordinate the production of press releases, press kits, and institutional materials \- Plan and execute press events, press conferences, and relationship-building initiatives \- Monitor the brand’s media image and propose actions to strengthen reputation \- Serve as the brand's spokesperson in strategic situations \- Manage communication crises and develop contingency plans \- Analyze earned media metrics and present performance reports \- Collaborate with Marketing, Branding, and Trade Marketing teams on integrated projects **Requirements and Qualifications** \- \*\*Mandatory Requirements:\*\* \- Completed undergraduate degree in Public Relations, Social Communication, Journalism, or related fields \- Solid experience in public relations, press advisory, or corporate communication \- Proficiency in institutional communication strategies and crisis management \- Excellent interpersonal skills and an established network in the fashion/lifestyle market \- Advanced writing and verbal communication skills \- Analytical ability to interpret media data and propose strategies \- \*\*Preferred Qualifications:\*\* \- Prior experience in the fashion, retail, or lifestyle sector \- Experience in medium- or large-sized companies \- Familiarity with media monitoring tools \- Intermediate or advanced English proficiency **Additional Information** \- Medical Assistance \- Dental Assistance \- Meal/Meal Allowance \- Transportation Allowance \- TotalPass \- Parking \- Pharmacy Benefit \- Aramis Product Discount \- Cinemark \- Therapy (Avatar da Saúde) \- Extended Paternity Leave We are driven by passion, attitude, and authentic affection. It is our pride in what we do, in our brand and our community, that makes us belong. Here, we believe each person inspires another, and together we can empower people and transform stories. Connected and collaborating with one another, we advance with lightness and intelligence. We are real people of a new era: plural individuals who engage with ethics, respect, and humanity. We see challenges as the greatest opportunities to inspire the world, delight our customers, and always exceed their expectations. With responsibility and autonomy, we pursue excellence to become the \#1 destination for men’s lifestyle. We are the protagonists of our own story. And our story continues — always forward, always beyond.