Product Manager

Description

Job Summary: An experienced professional in marketing and product management, focused on strategic brand development, coordination of marketing plans, and leadership of product launch and maintenance campaigns. Key Highlights: 1. 360-degree involvement in integrated marketing strategic planning 2. Leadership of product launch and maintenance campaigns 3. Development of brand strategic plans based on market analysis Description: * Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Engineering, or related fields; * Postgraduate degree or MBA in Marketing, Product Management, Business, or related areas; * Minimum 5 years of experience in marketing or product management; * Experience with product launches and positioning campaigns; * Preferred experience in facial or body aesthetics, preferably injectables. * Solid knowledge of go-to-market strategies, positioning, and market segmentation; * Willingness to travel. * Must reside in São Paulo/SP. * Develop brand strategic plans based on market analysis, commercial opportunities, research, performance data, and business objectives; * Coordinate implementation of product-specific marketing plans, including positioning, packaging, pricing, channels, communication, and promotional activities; * Plan and lead product launch and maintenance campaigns, covering the full marketing journey (online/offline, trade, events, and training); * Monitor and analyze sales results, profitability, and market share, making continuous adjustments to strategies; * Monitor product life cycles, evaluating growth opportunities, repositioning, or discontinuation. * Ensure product information availability and consistency across all company departments. * Work closely with the commercial team to fully align marketing strategy with the needs, opportunities, and commercial realities of different channels. * Adopt a 360-degree perspective to ensure integrated marketing strategic planning across multiple functional areas. 2512060202191907601