Marketing Coordinator

The Marketing Coordinator is responsible for leading the marketing team, developing strategies to increase brand visibility, managing advertising camp
- Lead marketing team
- Develop brand strategies
- Manage advertising campaigns

Job Summary: A professional responsible for managing and maximizing business profitability through the definition, implementation, and maintenance of Pricing strategies and policies, while monitoring the market and competition. Key Highlights: 1. Strategic leadership in Pricing and business profitability management. 2. Collaboration with multiple departments for strategic decision-making. 3. Development and management of pricing policies and market tactics. Description: * Bachelor’s degree in Administration, Economics, Finance, Marketing, or related fields; * Postgraduate degree/MBA preferred (Commercial Management, Finance, Marketing, Analytics); * Solid experience in Pricing, Revenue Management, Market Intelligence, and/or Finance; * Knowledge of price strategy formulation, demand elasticity, margin and profitability analysis, product portfolio management, commercial policies and discounts, and dynamic pricing rules; * Advanced Office suite proficiency, and expertise in market analysis tools such as Nielsen, Mtrix, Scanntech, etc.; * On-site work format (West Zone - SP); * Willingness to travel is required. * Responsible for managing the customer portfolio and maximizing business profitability through the definition, implementation, and maintenance of the company’s Pricing strategies and policies. * Develops and manages institutional norms, policies, and rules related to pricing, ensuring alignment between commercial practices and the organization’s strategic objectives. * Defines guidelines for concessions, discounts, and commercial terms, and proposes tactics for customer acquisition, retention, and loyalty; * Continuously monitors the market and competition, identifying price variations, trends, and opportunities for adjustments in commercial strategies; * Manages the creation and updating of product and service price lists, considering commercial, fiscal, tax aspects, and financial impact across the business value chain; * Collaborates closely with related departments to ensure strategic and sustainable decision-making, and performs other duties inherent to and associated with the role; * Reports strategic information related to the Pricing area directly to senior management, ensuring data integrity and coherence in corporate decision-making processes; * Manages the customer portfolio to maximize profitability and ensure a balance between competitiveness and profit margins; * Administers people management, technological processes, and available resources, directing them efficiently toward achieving organizational goals; * Proposes, implements, and maintains institutional policies, norms, and guidelines applicable to pricing practices, ensuring compliance and alignment with corporate strategy; * Defines pricing strategies, concessions, and discounts, and develops tactics for customer acquisition, retention, and loyalty; * Continuously monitors the market and competition, identifying price variations, trends, and adjustment opportunities for specific customers and segments; * Supervises the performance of the Pricing team and supports training for the sales team, ensuring alignment with departmental procedures and processes; * Manages the creation and updating of product and service price lists, considering commercial, fiscal, and tax aspects, as well as the impact of these variables on the value chain; * Collaborates with Marketing and Sales teams in defining and evaluating promotional activities, ensuring consistency with institutional strategies and profitability targets; * Defines analytical standards, methods, and parameters for developing studies and diagnostics related to pricing; * Contributes to forecasting market scenarios, adjusting pricing policy in response to cost fluctuations, demand shifts, and competitive positioning; * Periodically presents managerial reports and performance analyses consolidating information on prices, costs, and applied margins to support strategic decision-making; * Structures and maintains target margins for products and services in accordance with corporate guidelines, ensuring portfolio sustainability and profitability; * Actively participates in new product and service development projects, contributing pricing analyses that guarantee economic viability and alignment with the company’s market strategy. 2512150202201866218

João Silva
Indeed · HR