Marketing Manager

Description

Colégio Antares is seeking a Marketing Manager! We are looking for a strategic, analytical, and inspiring leader to oversee our Marketing and Admissions departments, strengthen brand positioning, maximize results, and ensure an exceptional experience for our families. **Responsibilities and duties** * Lead a multidisciplinary Marketing and Commercial team, as well as manage partner agencies; * Develop and execute the annual Marketing plan, including brand positioning strategies; * Brief, monitor, and approve institutional campaigns, academic-cycle campaigns, and launches of new campuses; * Manage the department’s annual budget and track performance indicators; * Plan family loyalty and experience initiatives, including NPS monitoring; * Monitor competitors, market trends, and opportunities; * Daily tracking of enrollment cycle metrics, proposing strategic actions in collaboration with campuses; * Ensure execution of commercial strategies and lead database management; * Engage campus leadership and teams in achieving enrollment targets; * Serve as a bridge between the brand and the holding company, ensuring alignment of processes, tools, and strategies; * Participate in the development and dissemination of projects. **Requirements and qualifications** * Bachelor’s degree in Marketing, Business Administration, Advertising and Public Relations, Communications, Commercial Management, or related fields; * Postgraduate degree/MBA in Marketing, Branding, Business, Strategic Management, or related areas is considered a plus; * Courses, certifications, or specializations in Artificial Intelligence applied to Marketing, Growth, Data, or Automation are considered relevant advantages. **Additional information** Advantages: * Strong strategic vision and results orientation; * Excellent leadership, relationship-building, and influencing skills; * Analytical, organized profile with an owner’s mindset; * Experience in marketing, commercial operations, sales funnel management, and KPI tracking; * Experience managing multidisciplinary teams and projects; * Interest in innovation, technology, and market trends. **Mission** To deliver excellence in education that fosters students’ holistic development, enabling them to exercise responsible citizenship in building a better world. **Vision** To become a nationally recognized institution by consistently delivering high-quality education and innovation. **Values** * Ethics * Commitment * Excellence in service delivery * Human dignity * Engagement with social well-being and sustainability