Marketing Manager

Description

Job Summary: A digital marketing professional with an MBA or postgraduate degree, focused on team management, digital strategies, branding, and advertising campaigns in the insurance sector. Key Highlights: 1. Strategic management of digital marketing and social media 2. Coordination of branding, advertising campaigns, and content 3. Team, budget, and vendor management Description: * MBA or postgraduate degree in organizational communication, advertising and public relations, business administration, or related fields; * Knowledge of the insurance industry; * Team management; * Proficiency in digital tools; * Certification in agile methodologies; * Knowledge of Google Ads, Meta, SEO, and social media; * Skills in Canva, Photoshop, PowerPoint, etc. * Marketing Analytics. Desirable Qualifications: * Strong interpersonal skills; * Conflict resolution ability; * Clear and concise communication; * Strategic vision and positioning acumen; * Innovation and negotiation skills; * Critical thinking. * Establish brand guidelines, supervise brand usage, and manage social media; * Plan and manage digital marketing strategies, including social media, corporate website, and other platforms, collaborating closely with relevant departments; * Implement BRB Seguros’ institutional positioning strategy; * Safeguard the BRB Seguros brand; * Coordinate content creation for product communications, support website updates, develop landing pages, and deliver communication materials as requested; * Monitor trademark and patent registration and control processes for the Company’s products and services; * Coordinate the development and implementation of advertising and sponsorship campaigns, aligned with guidelines jointly established with Banco BRB, and conduct ROI analyses; * Manage activities carried out by agencies and vendors, approve requests and budgets, and foster continuous interaction among all parties; * Propose and manage the Company’s marketing budget, as well as other departmental contracts; * Procure various promotional items and manage their distribution. 2511200202481879176