Description
Analysis and implementation of strategic marketing plans in collaboration with departments, aligned with the marketing manager;
1\. Analyze and execute new marketing growth processes together with the manager, populate system data and spreadsheets for indicator tracking, respond to demands generated in the system and service tickets, and carry out activities assigned by the manager
2\. Monitor system requests and service tickets, emails, and social media
Update the website with the schedule;
Analyze market trends;
Establish performance goals and indicators jointly with the Marketing Manager;
Plan and implement actions to promote institutional image and advertising campaigns with management;
Plan and organize events;
0Recommend donations and sponsorships;
Monitor customer loyalty programs;
Implement customer service offerings;
Develop new products, visual designs, and social media posts;
Monitor performance goals and indicators;
Track competitor activities;
Monitor relationships with internal and external customers (Customer Service Center);
Monitor public affairs (laws, decrees, public opinion);
Evaluate media performance regarding advertising campaigns and/or institutional image, corporate reputation;
Assess customer satisfaction levels;
Prepare reports;
Represent the company publicly;
Analyze target audience and competitors;
Perform other duties related to this position.