Marketing Analyst - (Content)

Description

Job Summary: We are seeking a Marketing Analyst for Content and Planning with strategic vision, excellent writing skills, and the ability to transform technical topics into clear, engaging narratives. Key Highlights: 1. Strengthen the content strategy for the ERP product. 2. Produce content for blogs, social media, emails, and campaigns. 3. Optimize content with a focus on SEO, performance, and marketing funnel. Because the challenge of developing the best solutions to accelerate the business of thousands of companies is also what motivates us to turn our ideas into results, creating outstanding experiences for our people and evolving the tech ecosystem. Because it’s more than a job—it’s a role at Senior. **ABOUT THE CHALLENGE**: We are looking for a Marketing Analyst for Content and Planning to strengthen the content strategy for our ERP product. We seek someone with strategic vision, exceptional writing ability, and the skill to transform technical subjects into clear, engaging, and brand-value-oriented narratives. We are looking for proactive, collaborative professionals who work autonomously and contribute to building consistent campaigns and positioning. **KEY RESPONSIBILITIES**: * Develop and execute the content strategy for ERP product lines; * Produce content for blogs, social media, e\-mails, rich media, scripts, presentations, case studies, and campaigns; * Interview internal experts, product teams, and customers to build in-depth, relevant narratives; * Collaborate with Product, Communications, Branding, and Sales teams to ensure message consistency and impact; * Participate in squad rituals, contributing to agenda structuring, critical analysis, and campaign improvement; * Optimize content with a focus on SEO, performance, marketing funnel, and lead journey; * Ensure editorial quality, text revision, and consistency of brand tone and voice; * Monitor market trends in technology, digital transformation, automation, and emerging industry topics. **WHAT WE EXPECT FROM YOU**: * Degree in Marketing, Communications, Journalism, Advertising, or related fields; * Prior experience in 360° marketing: content, planning, campaigns, and cross-functional collaboration. * Experience producing content for diverse channels and formats; * Knowledge of inbound marketing, SEO, and demand generation strategies; * Experience using AI tools for agenda organization, research, and processes. **WHAT COULD ENHANCE YOUR CANDIDACY**: * Familiarity with technology markets, SaaS, enterprise software, or digital solutions; * Experience with marketing automation tools (HubSpot), CRM, and Analytics; **Our Benefits**: * Health and dental insurance; * Life insurance; * PPLR \- Profit and Results Sharing; * Wiipo Card with flexible benefits; * Wiipo Club with exclusive discounts and advantages; * TotalPass \- Gym and wellness benefit; * OnHappy \- Travel advantage benefit; * Banked hours; * Citizen company: Extended maternity and paternity leave; * Newborn assistance; * PET assistance; * Senior Corporate University; * Career development plan. **Our Senior Way**: Our culture respects individuality and empowers people through innovation, collaboration, and autonomy. We believe in plurality because experiences and perspectives are unique, offering opportunities that embrace diversity of people and thought. This is how we achieve outstanding results—driving client success through the dedication of incredible people. These details are specific to this opportunity, but you can explore all our open positions and learn more about being part of Senior on our careers page: senior.com.br/carreiras **We Are More Senior!** We are a Brazilian company recognized as one of the largest software developers for business management in the country. With over 35 years of history and operations across Brazil, we drive the digital transformation of thousands of companies through technology. We expanded internationally by acquiring a company in Colombia, strengthening our presence in Latin America. The quality of our solutions stems from the work of over 3\.600 professionals and a comprehensive portfolio focused on high performance. Guided by our purpose—Empowering People and Accelerating Businesses—we have been recognized eight times as a Great Place to Work®. We continue growing consistently, valuing people, culture, and collaboration—because accelerating the future is part of who we are. Discover more about us at **www.senior.com.br**, or follow our content on social media: