Responsible for leading the data, analytics, and performance measurement function, integrating media, social, content, and business information to support strategic decision-making and generate growth opportunities for brands. Requirements: * Lead monitoring and analysis of paid campaigns, organic content, and social media interactions, ensuring alignment between performance, KPIs, and brands’ strategic objectives. * Define metrics, indicators, and tracking taxonomies for campaigns and digital platforms, ensuring data consistency, comparability, and governance. * Plan and oversee the data collection, processing, and integration (ETL) process from multiple sources, guaranteeing data accuracy and traceability. * Develop and oversee dashboards, reports, and executive presentations, consolidating results and insights for internal and external clients. * Develop and apply analytical, statistical, and attribution models, proposing evidence-based hypotheses and recommendations. * Design and implement automations and monitoring routines to optimize workflows and ensure continuous performance tracking. * Generate strategic and creative insights by cross-analyzing performance, behavioral, and research data (e.g., brand lift and market studies) to support planning and communications. * Present studies, analyses, and recommendations to clients and internal leadership, translating data into business opportunities. * Monitor social listening and brand, competitor, and product tracking solutions, assessing reputational opportunities and risks. * Guide and develop the team of analysts and coordinators, fostering a data-driven culture, continuous learning, and delivery excellence. * Ensure governance and standardization of analytical processes, aligned with Media, Creative, and Planning teams.