Senior Growth Performance Analyst

Description

**WHO WE ARE** The **Open Gaming** journey is underway... We are a pathway to the future, an energy generator, and a portal to new possibilities. Our purpose is to be a technology company that delivers the best entertainment today while retaining the ability to reinvent itself at any moment. We represent the brands bet.bet and donaldbet and are already expanding our portfolio with new operations. Therefore, we seek innovators and explorers — people passionate about technology and ready to build the future alongside us. ***That person might be you***! **SENIOR GROWTH PERFORMANCE ANALYST** If you are driven by data, performance, and scale; master paid media; and possess a strategic mindset focused on growth, this role is for you! We are looking for a specialist who operates at the intersection of data, media, and strategy — ensuring efficiency, predictability, and sustainable growth across our acquisition operations. **RESPONSIBILITIES AND DUTIES** * Build integrated performance dashboards combining data from paid media, affiliates, CRM, and conversion platforms. * Analyze media KPIs (CAC, ROAS, CTR, CPL, stage-by-stage conversion, LTV) daily, identifying bottlenecks and opportunities by channel, campaign, audience, and creative. * Map, structure, and update acquisition and conversion funnels, aligning tracking and attribution with BI, CRM, and Product teams. * Serve as an internal consultant for traffic teams, guiding high-performance media strategies. * Monitor and manage operational budgets, ensuring investment efficiency per campaign and channel. * Participate in building quarterly media plans, including CAC projections, budget allocations, and channel-specific targets. * Automate weekly and monthly reports covering acquisition KPIs, cohort analysis, and performance metrics. * Ensure the quality, consistency, and reliability of data used in decision-making. * Identify testing opportunities (creatives, channels, audiences, offers) and design continuous A/B tests. * Track market trends, benchmarks, and emerging acquisition channel opportunities. **REQUIREMENTS AND QUALIFICATIONS** * Ability to design tactical, scalable, and performance-oriented plans. * Advanced Excel/Google Sheets skills, including data analysis, cross-tabulations, and modeling. * Experience with data visualization tools (Power BI, Looker Studio/Data Studio). * Advanced ability to read cohort analyses, conversion funnels, and multichannel performance reports. * Solid knowledge of UTMs, GA4, GTM, pixels, custom events, and attribution tools (AppsFlyer or similar). * Proficiency with paid media platforms (Meta Ads, Google Ads, TikTok Ads, Kwai Ads, Native Ads such as Taboola, etc.). * Analytical, strategic, and results-driven profile. * Ability to operate effectively in dynamic environments handling large volumes of data. **PREFERRED QUALIFICATIONS** * Experience in iGaming, fintech, or other highly performance-driven industries. * Hands-on experience with advanced attribution models and MMM (Marketing Mix Modeling). * Knowledge of SQL or other data analysis languages. * Experience in data automation and API integrations. * Prior experience working with affiliates and acquisition partnerships. **BENEFITS** ️ Meal/food allowance via iFood Benefits Card – R$ 50.00/day Mobility allowance via iFood Benefits Card Medical and dental insurance – Sul América Wellhub/Gympass – wellness and physical activities Avus and Starbem – for your physical and mental health Snacks available in the office Birthday Day Off Parental Leave ️ Life Insurance SESC partnership **Location****Employment Type****Work Model** São Paulo, SP, BR Full-time CLT Hybrid