Description
Main responsibilities:
* Plan and execute internal and external communication activities;
* Develop and monitor marketing plans for products and services;
* Create, coordinate, and monitor promotional campaigns;
* Ensure brand visual identity consistency;
* Develop institutional and promotional materials;
* Conduct market research and competitive analysis;
* Organize and participate in trade fairs, events, and corporate initiatives;
* Propose improvements and strategies focused on positioning and sales.
Requirements:
* Bachelor's degree in Marketing or related fields;
* Experience with marketing routines.
**Desirable knowledge:**
* Digital marketing (Google Ads, Meta Ads, SEO, social media);
* Tools: Google Analytics, RD Station, Canva, Photoshop, and Excel;
* Content production and visual identity;
* Market research and competitive analysis.