SENIOR MARKETING ANALYST

Description

Job Summary: CEAPE is seeking a Marketing & Communities Analyst to develop institutional growth strategies and strengthen relationships with advisors, teams, and customers, with emphasis on engagement and continuous value. Key Highlights: 1. Develop institutional growth strategies 2. Strengthen relationships with stakeholders and customers 3. Focus on engagement, positioning, and business development CEAPE seeks a Marketing \& Communities Analyst to develop strategies focused on institutional growth and strengthening relationships with advisors, teams, and customers. This position aims to structure marketing initiatives that bring people closer together, reinforce connections, and generate continuous value for the CEAPE ecosystem—directly supporting engagement, positioning, and business front development. **More than executing tasks, this role is for someone who understands the sales funnel, monitors metrics critically, and proactively proposes improvements without waiting for instructions. We seek someone who enjoys testing, analyzing, adjusting, and growing alongside the business.** **All our opportunities are open to persons with disabilities (PCD), promoting a more diverse and inclusive workplace.** **Responsibilities and Duties** * Analyze data, behaviors, conduct research, and identify needs; * Organize and conduct digital training sessions; * Organize and host digital events; * Analyze data, behaviors, and interest groups; * Develop digital brand promotion strategies for customers across categories; * Create segmented WhatsApp communities by interest group; * Develop community engagement strategies; * Prospect strategic partnerships for communities by interest group; * Co-create product and service launch strategies with customers, based on category vision; * Design communication formats and templates; * Develop physical and digital communication strategies; * Promote personal marketing culture; * Create visual, textual, photographic, and video content for community development; * Manage communication group activities; * Understand and integrate agendas of various actors within the context through communication strategy development **Requirements and Qualifications** * Bachelor’s degree in Marketing, Communications, or related fields; * Experience in digital marketing and content creation; * Experience in planning, executing, and analyzing campaigns; * Knowledge of digital metrics and engagement strategies. **Preferred Qualifications:** * Experience managing communities or relationship programs; * Experience in educational, social, or institutional projects; * Understanding of branding and customer journey. * Experience managing communities or relationship programs; * Experience in educational, social, or institutional projects; * Understanding of branding and customer journey. **Additional Information** **Compensation and Benefits** **Base Salary:** R$ 8\.779,86 **Benefits of joining our team:** Life Insurance Health Plan Dental Plan Meal Allowance of R$ 1\.600,00 Birthday Day Off Career Development Program **Would you like to join the Ceape Brasil Team?** We are **CEAPE BRASIL!** Welcome to our talent portal. CEAPE Brasil was founded in 1989 in São Luís, Maranhão, as ADIM—Association for the Development of Women in the Informal Economy. Its primary economic initiative directly improved the lives of women aspiring to entrepreneurship and better living conditions, encouraging financial autonomy and combating child labor. In 1993, the organization became known as Ceape Brasil, and in 1999 it was certified as an OSCIP (Civil Society Organization of Public Interest). We are committed to improving people’s quality of life through microfinance solutions that drive results. Our focus is on helping entrepreneurs grow and strengthen themselves by providing the necessary support to achieve their goals and accelerate their development. \+160 municipalities served through 38 agencies located in major cities. **\+ R$ 8.1 billion in credit disbursed by Ceape to entrepreneurs and microentrepreneurs.** **\+ 2 million people benefited.** Our mission is to **empower people and businesses.** Our vision is to be the **best choice for microfinance solutions.** Our values: Ethics, Excellence, Ownership Mindset, Entrepreneurship, Obsession with Customer Success, Innovation Culture, Socio-Environmental Responsibility, Respect for Diversity and Inclusion, Unity, and Cooperation. All our positions are open to persons with disabilities (PCD). We believe in diversity and continuously invest in building an inclusive, accessible, and respectful workplace for everyone. Join our team! Become **CEAPE BRASIL**! **\#CeapeBrasil \#WeValueOurPeople**