SENIOR COPYWRITER

Description

Job Summary: A professional to give soul and voice to the Ri Happy Group's brands, building strategic narratives and developing verbal concepts for 360-degree campaigns. Key Highlights: 1. Strategic and engaging brand narrative construction. 2. Creation of verbal concepts, slogans, and brand manifestos. 3. Creative collaboration with Designers/Art Directors. *If your childhood dream was to work in a place where magic happens every day... guess what? It can become reality NOW!* At the **Ri Happy Group**, Brazil's largest toy retail chain, we believe growing up can (and should!) be fun. Here, being *SUPER* is more than a value—it’s our way of enchanting, surprising, and transforming the world around us. Bring your essence, your story, and your unique sparkle. Here’s what we offer: * **S**atisfaction in Service * **U**nited by Fun * **P**assion for the Business * **E**ssence of Simplicity * **R**espect for Tomorrow **Like it? Then come on in!** **Responsibilities and Duties** In this role, your mission will be to give soul and voice to our brands. You won’t just write texts—you’ll build strategic narratives that connect the brand to its audience through clarity, emotion, and verbal coherence. You’ll be the architect of the message behind every campaign. **Responsibilities and Duties** * **Narrative Construction:** Develop brand storytelling, ensuring each touchpoint tells a cohesive and engaging story. * **Verbal Concept Creation:** Craft the verbal Key Visual (KV), slogans, claims, and signatures that encapsulate the campaign’s strategy. * **360-Degree Creative Writing:** Write copy for diverse channels (social media, landing pages, email marketing, offline media), adapting tone of voice as needed. * **Manifestos and Brand Voice:** Draft brand manifestos and develop language and tone-of-voice guidelines to ensure long-term verbal consistency. * **Script Development:** Create scripts for advertising films, institutional videos, and social media content. * **Creative Collaboration:** Partner closely with Designers/Art Directors to ensure visual and verbal elements harmonize perfectly. **Expected Deliverables** * **Verbal KV:** The campaign’s central concept translated into words. * **Brand Manifesto:** An emotional and strategic text defining the campaign’s or brand’s purpose. * **Structured Scripts:** Detailed scripts for video and audio productions. * **Language Guide:** Technical documentation outlining the brand’s “way of speaking.” * **Campaign Copy:** Final copy for all assets across the 360-degree ecosystem. **Requirements and Qualifications** * **Experience:** Proven experience in advertising copywriting or content design, with a portfolio showcasing conceptual campaigns and manifestos. * **Strategic Thinking:** Ability to transform complex briefs into simple, memorable messages. * **Storytelling:** Proficiency in narrative techniques to capture audience attention. * **Versatility:** Ease in shifting between formal/institutional texts and light/casual communications. **Differentiators:** * Basic knowledge of UX Writing. * Experience using generative AI tools for text (as creative support). **Additional Information** **Benefits:** * Medical assistance * Dental assistance * Meal allowance & food allowance * Transportation voucher * Profit Sharing and Results Program * Product discount * Life insurance * Wellhub and Totalpass partnership—fitness center network **What else will you find here?** * Birthday day off * Remote work (hybrid work model) * Remote work stipend **So, are you ready to join us? Come and have fun.** (Our initial communication is via email. Haven’t received the email? Please check your Spam/Junk folder.) Have you ever imagined bringing smiles to thousands of families across Brazil? We are **Brazil’s largest toy retail group**, operating **over 300 stores**, including franchises and company-owned locations, and **impacting millions of families every year.** We are a complementary business ecosystem delivering unique experiences for children, families, and everyone helping to build this story with us. But our true scale isn’t reflected only in numbers. Our culture is what makes us special—and it’s built upon five core values we call SUPER. They form the foundation of how we are and how we act. With these values, we are who we are—and we’re passionate about what we do. With nearly 3,000 voices, talents, and stories united by a shared purpose, **we transform the world through play.** After all, at the Ri Happy Group, fun is taken seriously—because we believe that working with lightness, collaboration, and creativity creates space for everyone to shine and grow with their best qualities. A place where you can be who you are today—and become who you want to be tomorrow. All this has earned us recognition as a **Great Place to Work**, reflecting an environment where growth, development, and pride in the path being built are possible. After all, magic happens from the inside out! **So, does this match what you’re seeking for your future?** **\#ComeBeSUPER