Marketing Analyst

Description

**About the company** At Botdesigner, we offer a harmonious and welcoming work environment where trust and autonomy are fundamental pillars. If you value this culture, keep reading to learn more about our company and the position we have for you. We are a company specializing in chatbots for the healthcare sector, with a clear objective: to enhance the relationship between healthcare institutions and their patients, optimizing appointment and exam scheduling and confirmation processes. Join us on this journey of growth and innovation! **Job description** We are seeking an engaged and committed professional who will play a key role in generating leads for our Pre-Sales team, improving current lead qualification and implementing strategies aimed at increasing inbound and outbound demand generation, enhancing lead qualification, boosting social media engagement, and contributing ideas to the department. **Responsibilities and duties** * Manage the company’s social media accounts and website * Create design assets for general content (social media and email marketing banners) * Generate reports on marketing KPIs, such as website traffic, social media engagement, and conversion rates (top of funnel) * Track email campaign metrics (delivery, open rates, click-through rates) * Collaborate closely with sales and marketing teams to identify opportunities for acquiring new customers **Requirements and qualifications** * Degree in Marketing, Advertising, or a related field * Intermediate knowledge of RD Marketing * Familiarity with Elementor and WordPress for potential website adjustments * Intermediate proficiency in design tools (e.g., Canva, Photoshop, etc.) * Intermediate proficiency in Google Sheets * Experience in inbound content generation strategy * Social media specialist * Knowledge of SEO and copywriting to support the company blog * Excellent communication and interpersonal skills **What we expect from you:** * Genuine commitment to our mission, vision, and values * Ability to self-manage and take responsibility for deliverables * Strong organizational and disciplinary skills at work * Proactivity in proposing and implementing improvements * Openness to receiving and applying constructive feedback * Passion for continuous learning and constant personal development Benefits **Multibenefit Card (R$ 1.385 monthly):** R$ 685 for meals R$ 500 for remote work allowance R$ 200 for education and professional development **Nationwide health insurance plan with co-payment** **Pharmacy partnerships** (discounts on medications) **Dental plan** **Wellhub (formerly Gympass)** **GoGood** **Conexa Saúde** **Life insurance** **Birthday Day Off** Compensation: R$3.500,00 – R$5.000,00 per month Benefits: * Health insurance * Dental insurance * Fuel allowance * Education allowance * Commercial partnerships and discounts * Meal voucher * Food allowance Work location: Remote