Media Manager

Description

We are seeking a Media Manager with strong strategic vision and expertise in integrated media (with focus on offline + online) to lead the planning, execution, and optimization of campaigns for major brands. Key responsibilities: \- Lead the development of integrated media strategies (online + offline), with full-funnel perspective. \- Directly engage in strategic planning, defining channel architectures, investment allocations, and priorities. \- Conduct strategic negotiations with media outlets, platforms, and partners. \- Manage the operational team, ensuring technical quality, deadlines, and deliverables. \- Serve as the primary point of contact for senior clients, participating in strategic presentations. \- Ensure process governance, KPIs, budget control, and continuous optimization. \- Analyze audience, consumption, performance, and market data to generate actionable insights. \- Integrate internal teams (BI, creative, content, account management, performance) to deliver comprehensive solutions. Requirements: Experience preparing client presentations; Experience in offline media buying and planning; Online experience focused on awareness; Proficiency with KANTAR TGI, MONITOR, and INSTAR tools is mandatory; Google, Meta, COMSCORE, and PUBLI experience would be a significant advantage; Ability to collaborate effectively with partners and agencies across the entire account, consistently ensuring visibility and alignment among all stakeholders; Agility to adapt to change and manage dynamic situations; Excel proficiency, advanced level preferred; Strong interpersonal skills and connections with other agency departments (account management, planning, creative, content, and BI). Desirable: Advanced or fluent English.