Media Manager

Description

Job Summary: We are seeking a strategic media leader to drive digital transformation within a multichannel ecosystem, with emphasis on data and results. Key Highlights: 1. Strategic Regional Media Leadership (On & Off) 2. People Management and Technical Team Development 3. Results-Oriented Focus (KPIs) and Data Intelligence **OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS.** At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses. **Role Type** Permanent **What will you be doing here?** At Natura, we believe communication is a powerful tool to generate positive impact and strengthen our network of relationships. We seek a candidate who combines strategic vision, passion for data, and the ability to lead digital transformation across a multichannel ecosystem. **What knowledge and experiences will you need to bring to share with our network?** * **Strategic Leadership:** Lead regional media strategy (On \& Off), ensuring a 360-degree view and full integration with branding, performance, and brand commercial initiatives; * **People Management:** Lead and develop the technical team, fostering a culture of analytical excellence, agile execution, and continuous evolution of media practices; * **Results-Oriented Focus (KPIs):** Monitor and guide performance of key marketing and business metrics (store traffic, digital sales, social selling/relationship-based selling, live commerce, and lead generation); * **Data Intelligence:** Translate complex data into strategic decisions, identifying growth opportunities, investment optimization, and efficiency gains ( **ROAS/ROI** ); * **Multichannel Vision:** Conduct advanced cross-channel analyses integrating offline media ( **OOH, TV** ) and online media ( **Google, Meta, TikTok, Influencers** ), generating actionable insights for the Natura ecosystem; * **Stakeholder Interface:** Lead the development and presentation of results, learnings, and strategic recommendations to senior leadership and business partners; * **Measurement Innovation:** Understand data architectures and media measurement tools to ensure greater accuracy and intelligence in decision-making; * **Financial Management:** Co-develop national and regional media plans that respect local particularities while maximizing national impact, plus direct management of the department’s budget. **Requirements and Qualifications** * **Academic Background:** Bachelor’s degree completed in Administration, Marketing, Communications, Engineering, or related fields. Postgraduate studies or an MBA will be considered a plus; * **Media Experience:** Proven and established track record in media management (Online and Offline) with a strong strategic and analytical orientation; * **Team Leadership:** Demonstrated experience managing people, developing talent, and leading complex projects; * **Performance Culture:** Proficiency in results measurement and building ROI/ROAS evaluation models; * **Digital Ecosystem:** Deep professional experience with platforms such as Google, Meta, TikTok, influencer strategies, and their integration with traditional media; * **Communication Skills:** Excellent influence and articulation capabilities to interact effectively with executive leadership and diverse stakeholders; * **Behavioral Profile:** Structured, proactive, dynamic, and results-oriented professional (data-driven); * **Precision Marketing:** Professional with prior experience in the Precision Marketing matrix \#LI\-RM1 **What will you find here?** We are more than just a workplace: we build and live the Well\-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well\-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion. We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness. **Do you know someone at Natura?** If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process! **Natura celebrates and embraces diversity in all its forms and pluralities.** **We encourage \#Women, \#BlackPeople,** **\#PeopleWithDisabilities,** **individuals from the \#LGBTQIA\+ community, \#PregnantWomen, and people aged \#50\+ to apply for this position**