Social Media

Description

Job Summary: Manage the brand’s digital presence, encompassing content planning, creation, publishing, and analysis for social media platforms, with a focus on brand strengthening and engagement. Key Highlights: 1. Strategic execution in managing the brand’s digital presence 2. Focus on brand strengthening and audience relationship building 3. Real opportunity for growth and development Hello, candidate. We are looking for a Social Media Specialist to join the Silhouette Experts team—a company specializing in infoproducts through launches, focused on individuals who want to learn how to use craft machines. Review below the responsibilities, requirements, and job details, submit your application, and good luck! **Responsibilities and Duties** ### **Main Responsibilities** **Strategic Content Planning** Define and maintain the social media editorial calendar, aligned with campaigns and company objectives. Research trends, commemorative dates, and relevant seasonal opportunities for the target audience. Segment content according to each social platform and defined persona. **Content Creation and Production** Develop copywriting texts and creative scripts for posts, stories, reels, and videos. Request, create, or adapt images, videos, and other visual elements for posts. Ensure all content complies with the brand’s visual identity and tone of voice. **Platform Management and Publishing** Schedule posts using scheduling tools such as Meta Business Suite, mLabs, or similar. Ensure proper formatting of content for each platform (Instagram, Facebook, TikTok, LinkedIn, etc.). Publish urgent or last-minute content when necessary. **Community Interaction and Relationship Building** Respond promptly and courteously to comments, direct messages, and interactions across social platforms. Monitor brand mentions and actively participate in relevant conversations. Manage potential social media image crises following internal protocols. **Performance Monitoring and Analysis** Track performance metrics (reach, engagement, conversion, CTR, etc.). Prepare periodic reports to present results to management and suggest strategic adjustments. Analyze competitors and benchmarks to identify improvement opportunities. **Optimization and Testing** Implement A/B testing on posts, formats, and posting times to identify best practices. Adjust content strategies based on data and audience feedback. **Collaboration with Other Departments** Work closely with marketing, design, and sales teams to align campaigns. Support product launches, promotions, and online events. **Continuous Learning** Stay updated on platform algorithm changes. Learn new techniques and tools to maintain competitiveness in the digital market. Execute strategically the management of the brand’s digital presence, covering content planning, creation, publishing, and analysis for social media and other websites or platforms—focused on brand strengthening, audience relationship building, and achieving measurable results. **Requirements and Qualifications** **Knowledge and Skills:** **Platform knowledge:** Understanding of how Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, etc., operate—and how each has distinct rules and formats. **Scheduling and analytics tools:** Proficiency with software such as Meta Business Suite, mLabs, or Hootsuite to optimize workflow and monitor results. **Copywriting and Storytelling:** Ability to create persuasive texts and narratives that capture attention and drive audience action. **Metrics analysis:** Understanding what metrics indicate (reach, engagement, CTR, conversions) to adjust strategy accordingly. **Content editing:** Basic knowledge of image and video editing to adapt materials and maintain the brand’s visual quality. **Time management:** Ability to organize tasks, posts, and campaigns without delaying schedules—even while working remotely. **Requirements and Qualifications:** Submission of an updated portfolio. Prior experience managing social media accounts (minimum 1 year). Experience creating and adapting content for diverse formats and platforms. Completed or ongoing undergraduate degree in **Marketing, Advertising and Public Relations, Social Communication, Journalism**, or related fields—or extensive proven experience. Desirable: Specialized courses or certifications in **Digital Media, Content Marketing, Paid Traffic Management, or Copywriting**. **Behavioral Competencies:** **Creativity and Innovation** Ability to generate original ideas and adapt them to digital market trends. Skill in finding creative ways to present products, services, or campaigns—even within saturated formats. **Written and Verbal Communication** Clarity and persuasiveness in social media writing, conveying the brand message with the appropriate tone. Ability to tailor communication to the platform (Instagram, LinkedIn, TikTok, etc.) and target audience. **Organization and Time Management** Effective planning of posting schedules and campaigns. Discipline in meeting deadlines—especially in remote work settings without in-person supervision. **Proactivity and Initiative** Anticipate brand needs and propose content ideas, campaigns, or improvements before being asked. Continuously seek new tools, formats, and trends to apply in daily work. **Analytical Ability to Interpret Data and Generate Insights** Ability to collect, analyze, and interpret social media metrics (reach, engagement, clicks, conversions, retention, etc.). Transform data into clear diagnostics and practical strategies to improve campaign performance. **Resilience and Adaptability** Maintain performance and motivation amid frequent changes to social platform algorithms and guidelines. Ability to respond rapidly to crises or negative feedback, adjusting strategy as needed. **Additional Information** **Work Location: 100% Remote** **Employment Type: PJ – Fee to be negotiated** **Experience Level: To be adapted per requirement** **Required Infrastructure:** A personal computer, headphones, and stable internet access are mandatory to ensure high-quality remote work. **Work Environment:** Collaborative, inclusive, and results-oriented culture. We value committed, organized individuals eager to grow alongside our team. **Career Development Plan:** Real opportunity for growth and development within the company, with space for autonomy and process ownership. We invite you to join a dynamic and talented team where you can develop your skills and advance professionally. At our company, we value teamwork, innovation, and commitment to excellence. If you seek a stimulating work environment offering continuous learning opportunities and challenging projects, join our team!