Senior SEO Analyst

Description

Job Summary: We are seeking a Senior SEO Analyst with strong technical expertise to lead strategic initiatives that enhance organic visibility and structural performance. Key Highlights: 1. Lead the technical evolution of the SEO strategy 2. Collaborate closely with Technology, Product, and Content teams 3. Strong technical expertise and proactive, leadership-oriented profile We are looking for a **Senior SEO Analyst** with strong technical expertise to lead strategic initiatives that expand organic visibility, crawling efficiency, and structural performance across our digital ecosystem. This role will play a pivotal part in the **technical evolution of the SEO strategy**, working closely with **Technology, Product, and Content teams**, ensuring SEO best practices are integrated into platform development and evolution. We seek someone with an **analytical mindset, strategic vision, and deep understanding of technical SEO**, capable of transforming data into actionable decisions and generating tangible impact on organic growth. **Responsibilities and Duties** Technical SEO (Core of the Role) \- Conduct recurring technical audits; Resolve crawlability and indexing issues; Optimize Core Web Vitals; Manage sitemaps, robots.txt, and canonicalization; Implement structured data (Schema Markup); Optimize information architecture; Develop crawl budget strategies; Technical Governance with IT / Product \- Interface with the technology team; Prioritize the technical SEO backlog; Define technical requirements for new pages; Ensure SEO best practices are upheld during deployments; Strategic Content Guidance \- Support the SEO Content Analyst with technical direction; Define cluster and internal linking strategies; Identify opportunities based on data analysis; Ensure content is built upon solid technical foundations; Analysis and Performance \- Monitor key rankings; Track organic traffic growth; Rapidly identify drops and opportunities; Build executive dashboards for performance reporting; Competitiveness and Market \- Conduct technical competitor analysis; Identify structural gaps; Develop defensive and offensive SERP strategies. **Requirements and Qualifications** A **data\-driven** mindset Strong **strategic thinking** ability Capacity to **influence technical teams** A **proactive, impact\-oriented** profile Solid experience in technical SEO Proficiency with tools such as: Google Search Console GA4 Screaming Frog SEMrush / Ahrefs Knowledge of HTML, CSS, and web architecture Experience managing large-scale websites Understanding of Core Web Vitals Experience with high\-traffic site architectures Advanced analytical capabilities Preferred Qualifications: Experience in education Experience in multi\-unit or franchise environments Knowledge of local SEO **Additional Information** * Health Insurance (Bradesco) * Dental Insurance (Bradesco) * Life Insurance * Gympass * Total Pass * Parking \- Parking fees are not deducted for positions above Coordinator level * Pharmacy Benefits * Meal Voucher * Food Allowance * Transportation Voucher **About CNA Idiomas** CNA Idiomas is an English and Spanish language teaching network with over 50 years of market presence and part of the CNA\+ educational group, serving approximately 400,000 students annually across more than 730 units nationwide. It is one of the most awarded brands in the Brazilian franchising industry. Among over 3,000 brands, CNA Idiomas is the only network to have received the ABF (Brazilian Franchise Association) Excellence Seal consecutively for 32 years. In 2020, ABF also named CNA Idiomas “Franchisor of the Year.” Additionally, the brand won the Top Education Award in 2023, further cementing its leading position. CNA Idiomas also appears on the list of Best Franchises in Brazil, receiving the 5\-Star Seal from Pequenas Empresas \& Grandes Negócios (PEGN) magazine, and ranks among the Top 25 Franchises by Grupo Bittencourt. **About Ctrl\+Play** Ctrl\+Play is a technology and innovation franchise offering robotics and programming courses for individuals aged 7 and older. With proprietary teaching methodologies and advanced technological resources, students develop skills in programming, robotics, game development, 3D modeling, and logic concepts—delivered in a dynamic, fun, and engaging way, providing a stimulating and enriching learning experience. The school has been part of the CNA\+ group since November 2023 and currently operates over 90 units. Ctrl\+Play is also a franchisor member of the Brazilian Franchise Association (ABF). **About the CNA\+ Educational Group** An educational group comprising over 900 franchises across all Brazilian states, CNA\+ consists of the brands CNA Idiomas and Ctrl\+Play. The language teaching franchise (English and Spanish courses) has over 50 years of market presence and serves around 400,000 students annually across more than 730 units, ranking among the most awarded franchises nationally. Ctrl\+Play, the technology and innovation franchise, offers robotics and programming courses for individuals aged 7 and older. It joined the CNA\+ group in November 2023 and currently operates over 90 units.