Senior Product Analyst

Description

Job Summary: Act as a Product Manager in a multidisciplinary squad, focused on the credit journey (credit card or loan) within a credit marketplace—from simulation through approval and continuous enhancement of the customer experience. Key Highlights: 1. Work in a multidisciplinary squad focused on the credit journey 2. Work on acquisition, simulation, and approval strategies 3. Lead discoveries and experiments to improve the user experience **Company Description** Serasa Experian is Brazil’s first and largest Datatech company. A leader in intelligent solutions for risk and opportunity analysis, with expertise in credit, authentication, and fraud prevention journeys. Leveraging cutting-edge technology, innovation, and top talent, Serasa Experian transforms risk uncertainty into the best decision—helping individuals achieve their dreams and enabling businesses of all sizes and sectors to thrive. We have 22,000 people operating across 32 countries, and every day we invest in new technologies, talented professionals, and innovation to help all our customers maximize every opportunity. Headquartered in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100. **Job Description** Act as a Product professional within a squad responsible for the entire credit card or loan journey in a credit marketplace. Responsibilities will focus on acquisition, simulation, approval strategies, and continuous enhancement of the customer experience, as well as partner integration and performance monitoring. **Your Day-to-Day Responsibilities** * Serve as the Product Owner in a multidisciplinary squad, end-to-end focused on the credit journey (credit card or loan), from simulation through approval * Translate product strategy into a prioritized backlog aligned with business objectives and user needs. * Collaborate with teams such as Marketing, CRM, Growth, Technology, Design, and Partners to ensure value-driven delivery. * Facilitate agile ceremonies (planning, refinement, review, and retrospective) and participate in strategic forums. * Monitor and analyze business and product metrics to identify opportunities for continuous improvement. * Lead Go-To-Market initiatives, including CRM, performance, and multichannel communication strategies (paid media, organic media, email, push notifications, social media). * Ensure optimized simulation/approval flows * Conduct discoveries and experiments (A/B tests) to validate hypotheses and improve the user experience. * Manage onboarding and integration of new partners, monitor their performance, and support their growth **Key Expected Deliverables** * Structured and prioritized backlog focused on acquisition, simulation, and approval * Communication strategies developed jointly with Marketing and CRM. * Defined metrics and KPIs per initiative, with rollout plans and performance tracking. * Continuous improvement of the user experience, emphasizing personalization and conversion. * Integration of new partners and performance monitoring * Tests and experiments to validate approaches and evolve the Product * A/B tests and experiments to validate communication approaches and simulation formats. * Collaborate closely and influence other teams to deliver value for customer acquisition **Qualifications** * Minimum 2 years’ prior experience as a Product Owner, Product Manager, or in similar roles within agile teams. * Knowledge of product lifecycle activities: discovery, refinement, delivery, and rollout planning * Experience with top-of-funnel strategies, media campaigns, CRM, or growth marketing. * Ability to design and track A/B tests and product experiments. * Familiarity with agile methodologies (Scrum, Kanban, etc.). * Proficiency with product management tools (Jira, Confluence, etc.). * Understanding of product metrics and data-driven decision-making. * Ability to interpret quantitative and qualitative data for decision-making. * Excellent communication and cross-functional collaboration skills. * Strategic mindset with a focus on generating business value. **Preferred Qualifications** * Academic background in Product Management. * Basic analytics knowledge for indicator definition and management. * Prior experience with financial products. **Additional Information** Serasa Experian is much more than you imagine. With a purpose of creating a better future by expanding opportunities for individuals and businesses, in Brazil we are over 4,000 people working across diverse teams and specialties. Here, every skill and form of diversity complements one another—you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their careers with personal commitments and interests, prioritizing well-being. We dedicate ourselves to being one of the best and most innovative companies to work for in the country—enabling incredible experiences and careers for our people. Our strong “people-first” approach is externally recognized through numerous industry certifications: we’ve been awarded Great Place To Work™ in 24 countries and hold the international Top Employers certification; we’re also recognized as one of the best employers for young professionals and maintain a 4.6 rating on Glassdoor. Each recognition confirms we’re on the right path—creating an ever-better workplace for our talents. #LI-HYBRID Experian Careers – Creating a better tomorrow together Find out what it’s like to work for Experian by clicking here