Digital Marketing Analyst

Description

Job Summary: This role involves planning and executing a content calendar, capturing, editing, and publishing videos, monitoring performance metrics, and managing campaigns. Key Highlights: 1. Planning and execution of content for Instagram, TikTok, LinkedIn, and YouTube. 2. Capturing, editing, and publishing videos and other content across multiple platforms. 3. Managing boosted campaigns and advertisements (Meta Ads). Responsibilities: * Plan and execute the content calendar for **Instagram, TikTok, LinkedIn, and YouTube**. * Capture, edit, and publish videos and other content across various platforms. * Monitor performance metrics (reach, engagement, retention, growth, and conversions), proposing continuous improvements. * Manage boosted campaigns and advertisements (Meta Ads). * Support the development, organization, and launch of digital products (Hotmart). * Participate in the company’s and personal brand’s communication strategy. * Transform live streams, talks, events, and recordings into various content formats. * Research trends, monitor competitors, and propose new growth opportunities. Requirements and Qualifications: * Experience in digital marketing and social media management. * Experience in video capture and editing. * Proficiency in Canva and editing tools (CapCut, Premiere, or similar). * Knowledge of Meta Business and Meta Ads. * Familiarity with Artificial Intelligence tools (especially ChatGPT). * Excellent organizational, communication, and planning skills. Compensation: R$4.000,00 - R$5.000,00 per month Work Location: On-site