Job Summary: The Data and Performance Analyst will be responsible for analyzing and optimizing paid media campaigns, translating data into strategic insights to ensure accuracy and achieve business objectives. Key Highlights: 1. Responsible for optimizing the performance of paid media campaigns 2. Planning and execution of campaigns across multiple platforms 3. Generating reports and dashboards to present results Kumon is a Japanese multinational and one of the world’s largest education networks; we operate in over 50 countries, serving more than 4 million students. In Brazil, our nearly 1,500 centers serve all regions, consolidating us as the largest educational franchise network in the country. Kumon’s methodology maximizes students’ potential, identifies each student’s optimal learning point, and provides effective instructional materials; field consultants work directly with the franchise network to support the development of our centers—and consequently, our students. You can learn more about us at this link: https://www.kumon.com.br/sobre\-nos/aspiracoes/ **Responsibilities and Duties** **Responsibilities and Duties of a Data and Performance Analyst.** * Serve as the primary owner of analysis and optimization of national and local paid media campaign performance, translating data into strategic insights to ensure accurate tracking of results and achievement of business and franchise network objectives. * Campaign Planning and Execution: Create, configure, and manage paid media campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram Ads), TikTok Ads, and LinkedIn Ads. * Continuous Campaign Optimization: Monitor daily performance and implement strategic adjustments to budgets (BID), audience segmentation, keywords, creatives, and other elements to improve efficiency and scale results. * Analysis of Kumon’s website performance, identifying campaign improvement opportunities based on site metrics. * Analysis of Metrics and KPIs: Track and deeply analyze key performance indicators, including Cost Per Click (CPC), Cost Per Acquisition (CPA), Cost Per Lead (CPL), Conversion Rate, and Return on Investment (ROI). * Analysis of regional campaigns and unit-specific campaigns to evaluate each region/city and develop action plans to achieve targets. * Tagging and Monitoring: Implement and ensure correct configuration of tracking codes (pixels, tags, UTMs, goals) via Google Tag Manager or other tools to monitor traffic and conversions with maximum accuracy. * Report and Dashboard Generation: Develop detailed reports and visual dashboards to present results, insights, and action plans to internal teams and stakeholders, demonstrating the value generated by campaigns. * Based on internal research, identify new audiences, interests, behaviors, and search terms with high conversion potential for each campaign’s objectives. **Requirements and Qualifications** * Bachelor’s degree: Statistics / Data Science / Information Systems / Engineering (Computer Science, Data Engineering) / Marketing * Postgraduate degree: MBA / Digital Marketing / Growth / Business Analytics / Data Analytics * Certifications in Google Analytics, Google Ads (Preferred) * Languages: Spanish and English (Preferred) * Proficiency in Microsoft Office suite. * Advanced Excel and intermediate Power BI skills. * Preferred experience: Media Platform Management (Google Ads, Meta Ads, LinkedIn Ads); Data and Metrics Analysis (KPIs, ROI, CPL); Web Analytics Tools (Google Analytics); Tag Management (Google Tag Manager); Report and Dashboard Creation (Looker Studio, Power BI); Excel / Power BI for Data Analysis **Additional Information** At Kumon, we value every effort made toward building an environment and culture where all employees can live with peace of mind; therefore, we offer benefits aimed at employee well-being and professional and familial development. Below is a brief explanation. **Health and Well-being:** * Health Insurance: Private room plan fully covered for employees; fixed fee for direct dependents (not co-payment). * Dental Insurance: Optional. * Daycare Allowance: For employees with children up to age 5. * Support for Children with Disabilities. * Conexa Saúde: Employee support program offering specialized psychological and nutritional guidance and assistance (no cost to the employee). * Vidalink: Medication assistance for all employees—no payroll deduction up to the monthly cap. * Gympass, now Wellhub **Meals:** * Meal Voucher. * Food Voucher. * Life Insurance. * Transportation Voucher: On days requiring in-person work. * PLR: Profit and Results Sharing (annual). **Education:** * Education Subsidy: Financial support for professional development (subject to applicable cap). * Free Study of Kumon Teaching Materials Across All Subjects: All employees may study Kumon’s full curriculum using 30 minutes of their daily working hours. * Reimbursement for Kumon Method Study: Available at franchise units for employees and legal dependents. * Language Studies: Employees may use the capped allowance to study English, Spanish, or Japanese (independent of Kumon Method study). **Other Benefits:** * Birthday Day-Off: Employees receive a paid day off on their birthday or may choose another day during the week following their birthday if it falls on a weekend. * Career Development Plan. Kumon is a methodology designed to foster CHILDREN’S AUTONOMY in learning, aiming to STRENGTHEN each individual’s learning potential. Through a planned, individualized learning process, students gain confidence and become capable of independently tackling the challenge of acquiring knowledge. Born from a father’s love for his son, Professor Toru Kumon—the creator of the method—left us with the sentiment of CONTRIBUTING TO SOCIETY’S DEVELOPMENT, which motivates our employees to walk alongside us day after day. **We are constantly seeking new professionals who wish to walk with us.** We offer a career development plan that values each employee’s growth and dedication, and we operate under three work modalities: in-person, hybrid, or remote. We highly value cultural and diversity inclusion here—we are one big family! Among our benefits, you’ll enjoy support for healthy eating, annual and/or semi-annual bonuses, encouragement for continued learning and professional development, and, of course, free access to Kumon’s full teaching material across all subjects! Additionally, as a multinational, knowledge exchange and collaboration among our employees are constant—whether through travel, remote participation in meetings, or cross-team sharing. After all, **we are an organization that never stops learning!**