Description: * Bachelor's degree in Advertising and Public Relations, Marketing, Business Administration with emphasis on Marketing, or related fields; * Solid experience with advertising platforms such as Google Ads, Meta Ads, TikTok Ads, and programmatic media, as well as Google Analytics, Google Tag Manager, and AppsFlyer; * Experience managing partners: proven track record in managing and developing strategic partnerships, ensuring effective collaboration and outcomes aligned with company objectives; * Proficiency in using Excel for data analysis, report creation, and supporting decision-making; * Must have easy access to the Itaim Bibi area — South Zone of São Paulo. * Lead strategic media planning, ensuring execution of the monthly and tactical performance campaign plans for the company’s business units; * Monitor and optimize daily paid and organic media campaigns for the Car Rental B.U., maximizing performance across channels including Google Ads, Meta Ads, TikTok Ads, programmatic media, Search (AdWords, Search Ads 360), Social (Facebook, Instagram, LinkedIn), and Display (Google Display), in partnership with the agency; * Generate conversions through media campaigns, focusing on growth of digital channels, website, and app; * Monitor Google Analytics 4 (GA4) and AppsFlyer platforms; * Conduct daily optimization follow-up with the agency; * Develop reporting and media planning presentations, analyzing channel performance and proposing continuous improvements; * Present tracking reports with detailed data and analyses for each campaign; * Maintain interface with internal teams across each business unit and collaborate with the commercial team for performance analysis; * Analyze results jointly with the B.I. team; * Develop briefings and communication materials; * Control the marketing budget and plan marketing investments. 2512180202551873616