Marketing Analyst

Description

**Main Responsibilities** \* Develop and implement brand positioning strategies, ensuring consistency in communication and strengthening the company's identity. \* Manage and optimize the company's digital presence, including website, blog, and social media. \* Plan and execute actions to increase organic traffic and website visibility (SEO). \* Create and coordinate digital marketing campaigns focused on lead generation and commercial opportunities. \* Produce and monitor institutional and promotional content, including photos, videos, customer testimonials, and success cases. \* Manage the social media editorial calendar, monitoring engagement metrics and performance. \* Develop support materials for the sales team, including presentations, brochures, and promotional campaigns. \* Manage marketing automation, nurturing workflows, and email marketing campaigns. \* Monitor performance indicators (KPIs), prepare reports, and propose continuous improvements. \* Support events, promotional activities, and customer relationship strategies. **Requirements** \* Bachelor's degree in Marketing, Advertising and Public Relations, Social Communication, or related fields. \* Proven experience in digital marketing, branding, and social media management. \* Knowledge of SEO, content production, and lead generation strategies. \* Proficiency in photo and video capture and editing. \* Experience in creating and managing customer testimonials and case studies. \* Proficiency in design and editing tools such as Canva, Adobe Photoshop, and CapCut. \* Familiarity with RD Station for marketing automation and lead management. \* Familiarity with the fitness market will be considered a plus. Compensation: R$3\.800,00 \- R$4\.000,00 per month Benefits: * Medical insurance * Dental insurance * Commercial agreements and discounts * Life insurance * Meal allowance * Transportation allowance Work location: On-site