Marketing Analyst

Description

Job Summary: Responsible for planning and executing integrated promotional campaigns, creating content, organizing events, and monitoring marketing results. Key Highlights: 1. Planning and execution of integrated promotional campaigns 2. Content creation and revision, social media management 3. Event organization and brand activations Responsibilities: Plan and execute integrated promotional campaigns across physical stores and digital channels; Create and monitor publication schedules and marketing actions; Develop briefings, review and approve visual content, copy, and scripts; Organize events, brand activations, and sales-focused initiatives aligned with the commercial calendar; Monitor and analyze campaign results, suggesting strategic improvements; Collaborate closely with sales, communications, and creative teams; Stay updated on consumer trends, customer behavior, and digital marketing. Requirements: Bachelor's degree in Marketing, Communications, Advertising, or related fields (completed or in progress); Prior experience in marketing, with focus on events and digital content; Proficiency in major social platforms: Instagram, Facebook, TikTok, Pinterest, and YouTube; Knowledge of branding, consumer purchase journey, and campaign planning; Basic understanding of design and video for creative material direction and evaluation; Familiarity with task organization and management tools such as Trello, Notion, or Google Calendar; Proactive, organized, creative profile with strong communication skills and refined aesthetic sense. **Knowledge and Skills:** Results-oriented, Organization and multitasking management, Clear and persuasive communication, Creativity and strategic thinking, Project organization and management, Basic design and audiovisual knowledge, Metrics analysis, Content creation and revision, Social media management