Marketing Analyst

Description

Job Summary: A marketing professional focused on events and digital content to plan and execute integrated promotional campaigns and monitor results. Key Highlights: 1. Plan and execute integrated promotional campaigns 2. Collaborate with sales, communications, and creative teams 3. Stay updated on consumer trends and digital marketing Responsibilities: Plan and execute integrated promotional campaigns across physical stores and digital channels; Create and track publication schedules and marketing actions; Develop briefs, review and approve visual content, copy, and scripts; Organize events, brand activations, and sales-focused initiatives in alignment with the commercial calendar; Monitor and analyze campaign performance, proposing strategic improvements; Collaborate with sales, communications, and creative teams; Stay updated on consumer trends, customer behavior, and digital marketing. Requirements: Bachelor's degree completed or in progress in Marketing, Communications, Advertising, or related fields; Prior experience in marketing, with focus on events and digital content; Proficiency in major social platforms: Instagram, Facebook, TikTok, Pinterest, and YouTube; Knowledge of branding, consumer purchase journey, and campaign planning; Basic understanding of design and video for creative material direction and evaluation; Familiarity with task organization and management tools such as Trello, Notion, or Google Calendar; Proactive, organized, creative profile with strong communication skills and refined aesthetic sense. **Knowledge and Skills:** Results-oriented, Organization and multitasking management, Clear and persuasive communication, Creativity and strategic thinking, Project organization and management, Basic knowledge of design and audiovisual, Metrics analysis, Content creation and review, Social media management