We are looking for a Strategic Press Advisor professional with strong relationship-building skills, responsible for strengthening Milky Moo’s presence and reputation in the media. This person will be fully dedicated to building relationships with media outlets, journalists, influencers, and relevant pages within the business, *lifestyle*, and consumer sectors. **RESPONSIBILITIES** * Build, maintain, and strengthen ongoing relationships with journalists, editors, influencers, and business-related pages—both *online* and *offline*. * Create, suggest, and develop strategic story angles related to brand initiatives, including: commemorative dates; campaign and product launches; store openings and expansions; awards, recognitions, and institutional milestones. * Draft and distribute *press releases*, official statements, and institutional content, ensuring alignment with the brand’s tone and positioning. * Identify spontaneous media opportunities (organic PR) and proactively act to secure Milky Moo’s placement in relevant media outlets. * Manage press inquiries, interviews, information requests, and *follow-ups* with media outlets. * Continuously map and update the press, influencer, and strategic channel mailing lists. * Collaborate closely with the marketing team to align calendars, campaigns, and activations. * Monitor, measure, and report on media results (*clippings*, reach, relevance, and generated opportunities). **DESIRED PROFILE** * Degree in Journalism, Public Relations, Social Communication, or related fields. * Proven experience in press advisory, PR, or media relations. * Excellent interpersonal, communication, and negotiation skills. * Impeccable writing ability, with capacity to adapt messaging to different media outlets and audiences. * Proactive, organized, strategic, and results-oriented profile. * Experience working with consumer brands, lifestyle, retail, or franchises is a plus. **WHAT WE EXPECT FROM THIS POSITION** * Strong ability to generate spontaneous brand visibility. * Building a solid and consistent reputation across key market media outlets. * Close, agile, and strategic involvement—transforming brand actions into compelling stories for the media. **INFORMATION** * Competitive salary. * Transportation allowance (VT), meal voucher (VR), health insurance, dental plan, digital mental health platform, Gympass, private pension plan. * On-site work. * Working hours: 9 a.m. to 6 p.m. * CLT employment contract. Job type: Full-time, permanent CLT position. Compensation: R$4,000.00 – R$6,000.00 per month. Benefits: * Health insurance * Dental insurance * Fuel allowance * Company mobile phone * Profit-sharing program * Private pension plan * Life insurance * Meal voucher * Transportation allowance Selection question(s): * Do you reside in Goiânia – GO or its surrounding region?