Paid Traffic Analyst

Description

Job Summary: A digital marketing professional to plan, execute, and optimize paid media campaigns, with a focus on remarketing strategies and conversion funnels. Key Highlights: 1. Plan and optimize paid media campaigns 2. Develop remarketing strategies and conversion funnels 3. Monitor competitors and digital media trends Liebe is a manufacturer and retailer of women's intimate apparel. We aim to make a difference—not only in the market but also in women's lives and self-esteem. We want our customers to identify with their bodies and personal stories. Our purpose is to dress women as they are. Responsibilities: * Plan, execute, and optimize paid media campaigns (Meta Ads, Google Ads, TikTok Ads, etc.); * Monitor performance metrics daily; * Develop and implement remarketing strategies and conversion funnels; * Conduct A/B tests on creatives, audience segmentation, and ad placements; * Monitor competitors and digital media trends. Requirements: * Bachelor’s degree in Marketing, Advertising and Public Relations, Digital Marketing, or Business Administration; * Experience managing paid traffic and digital media campaigns; * Knowledge of paid traffic for e-commerce (VTEX); * Proven experience with advertising platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, etc.). Benefits: * Transportation allowance or fuel allowance; * Meal allowance; * Health insurance and dental insurance (via enrollment); * Employee discounts on company products. Employment Type: Full-time, CLT permanent contract Salary: R$2.000,00 - R$3.000,00 per month Benefits: * Medical assistance * Dental assistance * Fuel allowance * Meal allowance * Transportation allowance