Executive Marketing Manager

Description

Job Summary: A professional to lead strategic Marketing planning, managing the product lifecycle and teams, with a focus on sustainable growth and brand strengthening. Key Highlights: 1. Strategic leadership in Marketing and management of senior teams. 2. Brand, category, and product portfolio management. 3. Planning and execution of 360° campaigns and innovation. **Description:** **Requirements and Qualifications:** Bachelor's degree in Marketing, Business Administration, or related fields; Solid and proven experience in strategic Marketing roles, preferably in consumer goods companies (food industry experience is desirable); Strong strategic vision, analytical capability, and results orientation; Experience in brand, category, and portfolio management; Experience in 360° campaigns, innovation, product launches, and budget management; Experience leading senior and cross-functional teams in complex, matrixed corporate environments; Excellent communication, interpersonal skills, and executive influence capability; Integrated business perspective and ability to collaborate effectively across departments. Willingness to work onsite in Ribeirão Preto \- SP. **Responsibilities and Duties:** Define and drive strategic Marketing planning aligned with corporate planning, focusing on competitiveness, sustainable growth, and brand strengthening; Manage the full product lifecycle, including performance analysis, portfolio review and prioritization, modernizations, discontinuations, and identification of expansion opportunities; Lead, develop, and guide Category Managers and Brand Managers, ensuring clear guidelines, strategic goals, initiative prioritization, and team synergy; Structure and ensure governance of Marketing processes, projects, and programs, guaranteeing standardization, plan monitoring, and effectiveness of management rituals; Conduct market, competitive, trend, and category potential analyses to support strategic decisions on positioning, innovation, and portfolio; Manage communication, advertising, campaign, and event initiatives, ensuring institutional coherence, brand consistency, and alignment with strategic positioning; Govern new product development and launch projects in partnership with R\&D, Operations, Sales, Finance, and other stakeholders; Monitor Marketing and Portfolio KPIs, enabling data-driven decisions and continuous improvement of results; Lead planning and management of the corporate Marketing budget, ensuring efficient resource allocation, strategic prioritization, and ROI focus; Represent the Marketing function institutionally with agencies, partners, media, and external entities, reinforcing company reputation and positioning; Act as an executive leader, influencing strategic decisions and contributing to the development of new businesses and an integrated vision across Marketing, Sales, Innovation, and Operations. 2512120202501915644