Creative Data Directorate

Description

Job Summary: A strategic and analytical professional who generates insights to guide business, communication, and innovation decisions—transforming raw data into strategic narratives. Key Highlights: 1. Lead data intelligence with a focus on strategy, media, and consumers. 2. Create strategic, data-driven narratives for brand positioning. 3. Act as an evangelist for data-driven culture, empowering teams. Profile: **Media and Consumer Insights.** A strategic and analytical professional with experience generating insights that guide business, communication, and innovation decisions. Capable of transforming raw data into strategic narratives by connecting quantitative and qualitative analyses to drive client growth and relevance. Will be responsible for leading data intelligence from multiple sources, with a focus on strategy, media, consumer behavior, and market trends. Mission is to ensure data is not merely measured—but interpreted to impact brand and business decisions, integrating diverse information sources to build robust strategic thinking. **Key Responsibilities:** Market Intelligence and Consumer Behavior \#1 Conduct in-depth analyses of consumer behavior, cultural trends, and market dynamics. \#2 Develop frameworks and methodologies to transform fragmented data (surveys, social listening, investigations) into actionable strategic insights. \#3 Create strategic audience segmentations, combining media data, consumer journey, and digital behavior to inform media and communication initiatives. \#4 Map cultural tensions and brand opportunities through analysis of proprietary data, market data, and emerging trends. Data Strategy and Business Integration \#1 Translate multi-source data into strategic recommendations, ensuring insights are embedded in the development of media, brand, and product/service innovation campaigns. \#2 Build data-driven strategic narratives to help brands position themselves more relevantly and effectively. \#3 Collaborate with Media, Strategic Planning, and Creative teams to ensure decisions are grounded in relevant, well-interpreted data. Cultural Transformation and Dissemination of Data-Driven Thinking \#1 Develop and equip group agencies with behavioral studies, trends, and relevant insights to guide client strategies. \#2 Act as an evangelist for data-driven culture, empowering teams and delivering training to integrate data use into creative and strategic processes. \#3 Develop methods and processes that make data intelligence a competitive advantage for brands and businesses. **Requirements:** \#1 Advanced knowledge of media and channels. \#2 Solid experience in social intelligence, consumer insights, and market intelligence. \#3 Ability to translate numerical analyses into clear, actionable strategic narratives. \#4 Integrated perspective across data, consumer behavior, culture, and business. \#5 Skill in consulting with diverse stakeholders to ensure insights are effectively implemented. \#6 Experience with research methodologies (quantitative and qualitative) and tools for research, trends, and consumer behavior. \#7 Excellent communication and presentation skills to lead data-driven strategic discussions.