Copywriter

Description

Job Summary: The Copywriter is responsible for creating strategic and persuasive texts for companies within the Growth 7 Group, ensuring audience connection and strengthening brand identity. Key Highlights: 1. Creation of persuasive and strategic texts for various brands. 2. Support to the marketing and social media team with high-impact messages. 3. Analysis of performance metrics and proposal of communication improvements. Clearly define the responsibilities and processes of the Growth 7 Group Copywriter, who is responsible for creating strategic and persuasive texts for the following companies: Vivariun, Eu na Europa, Cidadania G7, Assessoria Previdenciária AMO, Assessoria Previdenciária Grupo Growth 7 (institutional), Entre\-K Imobiliária, Árvore Global, Bora Amar **Responsibilities and Duties** The Copywriter is responsible for: Creating persuasive and strategic texts that foster audience connection and reinforce brand identity. Developing copy for campaigns, advertisements, e\-mails, sales pages, websites, video scripts, captions, and institutional materials. Ensuring consistency between brand voice and communication applied across different channels. Supporting the marketing and social media team in crafting high-impact messages and approaches. Analyzing text performance metrics and proposing communication improvements. 3\.1 Daily Tasks Writing texts for social media posts, advertisements, and ongoing campaigns. Reviewing and refining produced content (texts, captions, scripts). Supporting the design and videomaker teams in creating scripts and captions that maintain linguistic consistency. Adapting copy for different platforms (feed, stories, landing pages, e\-mails, videos, etc.). Ensuring all texts are SEO-optimized (where applicable). 3\.2 Weekly Tasks Participating in alignment meetings with the marketing team. Delivering copy and revisions according to campaign and posting schedules. Conducting audience, competitor, and language trend research. Adjusting texts based on team feedback and performance metrics. Collaborating on creative campaign and launch planning. 3\.3 Monthly Tasks Submitting a delivery report (quantity and types of texts produced). Reviewing the content calendar with the marketing manager. Updating the institutional and past campaign copy repository. Developing special texts for seasonal campaigns, events, and commemorative dates. Analyzing campaign results (CTR, engagement, conversions) and proposing copy improvements. **Requirements and Qualifications** 1\. Receiving the briefing (product, target audience, objective, and channel). 2\. Research (on audience, competitors, and language). 3\. Drafting the base text (headline, subheading, body, CTA). 4\. Internal review (self-assessment and team feedback). 5\. Approval by the marketing manager. 6\. Delivery in specified formats and deadlines. 7\. Archiving the copy in the text and campaign repository. Weekly: Status of completed deliveries and revisions. Pending items and future requests. Monthly: Quantity and types of texts produced. Campaign results (engagement, conversions, CTR, etc.). Top-performing outputs and key learnings. Suggestions for improving brand language and positioning. **Additional Information** Employment Type: PJ (Individual Entrepreneur Contract) Location: Hybrid (3 days onsite) Compensation: R$ 4\.000\. The Growth 7 Group exists to uphold the philosophy that: We are better when we LEARN, we evolve when we PRACTICE what we learn, and we grow as professionals and individuals when we ADVANCE with this knowledge. Is this also your life philosophy? Explore our opportunities and join our team!