Description: * Education: Marketing, Communications, or related fields. * Technical knowledge: Familiarity with CRM channels (owned and paid), creation of relationship workflows, preparation of presentations, and strong data interpretation skills. * Skills: Empathy, ability to clearly communicate ideas, pedagogical aptitude, strong presentation skills for projects and reports, adaptability, good team integration, agility, strong negotiation skills, and flexibility. * Language proficiency: English proficiency required. * Experience: Minimum 5 years of proven CRM experience. Agency experience is considered a plus. * Plan product and service launch campaigns aligned with client objectives, directing campaign efforts to achieve optimal results. * Develop customer journey maps covering acquisition, nurturing, relationship management, and loyalty. * Provide creative direction for design and copy development by the creative team. * Interface with clients and present projects, including participation in strategic meetings with data and business teams. * Continuously monitor project implementation. * Periodically track results and key project KPIs, suggesting adjustments and course corrections as needed. 2512170202551922456