We are allies of the doctor throughout their journey and seek people who identify with our purpose, values, and culture to join our team. Let's transform healthcare together with those who have medicine as their vocation! This is a position open in the **Corporate** front, to work in the **Data and CRO Coordination**, in a **hybrid model in São Paulo (SP) or Rio de Janeiro (RJ)**. **Afya** is the largest ecosystem of education and solutions for medical practice in Brazil, integrating education, technology, and digital solutions to support the doctor throughout their professional journey. The company operates from undergraduate and continuing education to solutions that support medical practice, using data, technology, and innovation to enhance training, productivity, and the quality of healthcare. **Learn more at:** Afya – Institutional Upon assuming the position of **Senior Marketing Analytics Analyst** at Afya, your main objective will be to work on **data strategy and conversion optimization, transforming information and metrics into insights and initiatives that enhance user experience, channel performance, and business results**. You will work in the **Data and CRO** area within the **Corporate** structure and be part of a multidisciplinary team, interacting daily with people from teams such as **Marketing, Product, and Technology**, as well as other strategic areas of the business. **All our opportunities are open to people with disabilities (PcD) and INSS rehabilitated individuals.** ----------------------------------------------------------------------------------------------------- **Responsibilities and attributes** Collect, consolidate, and process data from media platforms, Web Analytics, CRM (Salesforce, HubSpot, Insider), and other sources. Develop and maintain dashboards and management reports in Power BI and Looker Studio, ensuring the tracking of the main KPIs and goals of the area. Perform quantitative and qualitative analyses to identify trends, opportunities, and risks, generating insights that support decision-making. Implement and validate tagging, pixels, and measurement frameworks on websites, landing pages, and forms, ensuring the quality of data collection. Integrate information from different sources, such as media, Analytics, CRM, and internal databases, building a unified view of the journey and digital performance. Monitor the quality, consistency, and reliability of data, identifying and correcting possible discrepancies. Map opportunities for optimizing campaigns, channels, and processes based on data-driven analyses. Support the Marketing, Media, CRM, and Business areas in generating analyses and strategic studies. Monitor the performance of undergraduate recruitment metrics, producing recurring analyses and ad hoc studies. Participate in the evolution of the data structure, automations, and Marketing measurement processes. **Requirements and qualifications** Advanced Excel for data processing, analysis, and manipulation. Knowledge of Power BI, including data modeling, DAX, and dashboard construction. Knowledge of SQL for data querying and extraction. Knowledge of Web Analytics, especially GA4, GTM, and digital measurement. Experience with CRM platforms, preferably Salesforce, HubSpot, and/or Insider. Knowledge of implementing and validating tagging, pixels, and conversion events. Experience in integrating and consolidating data from different sources, such as media, CRM, Analytics, and internal databases. Knowledge of Digital Marketing metrics, conversion funnel, attribution, and campaign performance. Familiarity with data visualization tools, such as Looker Studio. Experience with manipulating large volumes of data and ensuring information quality. **Differentiators** ---------------- Experience with Google Ads, Meta Ads, and other media platforms. Knowledge of BigQuery and/or cloud databases. Experience with ETL, automations, and data integration. Knowledge of Python for data analysis and processing. Experience in Martech, Marketing Analytics, or Growth. Experience in education companies, e\-commerce, or digital businesses. Knowledge of attribution modeling and campaign measurement. **Additional information** #### **PEOPLE ARE THE BEST OF US, which is why we offer benefits and partnerships for our team.** **Check the main ones below:** **For daily life:** * Food / meal voucher; * Transportation voucher; **Family, Health, and Well\-being:** * Gympass / Wellhub; * Annual PLR * Psicologia Viva (online platform for consultation with a psychologist and nutritionist); * Health and Dental Plan; * Life Insurance; * Extended parental leave (up to 6 months for mothers and 20 days for fathers); * Rede D'Ór: support and important information for the health of the mother and baby with a network of accredited nurses; * Partnership with the SESC in your region (varied programming in the areas of education, health, culture, leisure, and assistance); * Birthday Day Off (one day off to be taken on the day or during the month of your birthday). **Development and Learning:** * Platform with various courses to enhance your knowledge (UCA); * Language Academy (AIA); * Development program for leaders; * Mentorship for Women of Afya (MMA); * Discount on undergraduate and post\-graduate courses at Afya's teaching units. **THE LARGEST ECOSYSTEM OF EDUCATION AND SOLUTIONS FOR MEDICAL PRACTICE IN BRAZIL.** The Afya brand was born in 2019, but our story began much earlier. We emerged from the union between NRE Educacional, the largest group of Medical Faculties in the country, founded in 1999, and MEDCEL, a brand of preparatory courses for the medical residency exam. With our accelerated growth, we have acquired new teaching units in recent years — already more than 30 spread across Brazil — and more than 10 startups that offer digital solutions for medical practice — Afya Whitebook, Afya iClinic, Afya Papers, Glic, and Cliquefarma are some brands in our portfolio. Access afya.com.br to learn more about our history and all the solutions we offer. Afya has been a publicly traded company since 2019, with shares traded on the Nasdaq stock exchange in the United States. In 2023, we also made our shares available on the Brazilian stock exchange, B3\. Learn more about this topic at ir.afya.com.br. **Our purpose is to transform healthcare together with those who have medicine as their vocation.** To do this, we count on a team of 10,000 curious, partner, committed, adaptable, and achieving people. People from all over Brazil, with different accents, but speaking the same language, united by the same purpose. If you identify with the Afya way of being, **come with us to transform healthcare with education and technology**. \#VemSerAfya
João Silva
Indeed · HR
João Silva
Indeed · HR
