Senior Marketing & Client Analytics Specialist

Description

Job Summary: We are seeking a Senior Marketing & Client Analytics Specialist to strategically lead advanced analytics of customer, brand, and media data—transforming them into actionable insights. Key Highlights: 1. Transform data into actionable insights for decision-making 2. Monitor and optimize marketing and customer behavior KPIs 3. Act as a business area partner, driving results We are looking for a **Senior Marketing \& Client Analytics Specialist** to strategically perform advanced analytics on customer, brand, and media data. This professional will be responsible for transforming data from diverse sources into **actionable insights**, supporting decision-making, identifying growth opportunities, optimizing customer experience, and contributing to the evolution of the company’s marketing and business strategies. **Responsibilities and Duties** **Data Collection and Analysis** * Collect, organize, and analyze data from multiple sources, including website, mobile apps, social media, digital campaigns, CRM, analytics tools, marketing automation platforms, and data lake. * Develop exploratory analyses and analytical models to understand user behavior across the customer journey. **Monitoring Metrics and KPIs** * Define, track, and optimize KPIs for marketing initiatives, brand performance, customer behavior, and sales. * Identify trends, patterns, anomalies, and growth opportunities to guide campaign improvements. **Management Reporting** * Collaborate with the BI team to build clear, visual, and decision-oriented dashboards and management reports. * Present insights and analyses to marketing \- brand, CRM, and customer teams, as well as executive leadership. **Opportunity Identification for Improvement** * Analyze customer journeys and processes to identify optimization opportunities. * Propose data-driven strategic actions to boost acquisition, retention, conversion, and customer experience. **Strategic Decision-Making Support** * Act as a business area partner, providing in-depth analyses and recommendations that drive results. * Contribute to diagnostics and testing (e.g., A/B tests) to validate hypotheses and inform decisions. **Continuous Analytics Learning** * Stay up-to-date with trends, tools, technologies, and best practices in analytics, digital marketing, and consumer behavior. * Collaborate on evolving our analytical processes, tools, and data models. **Market Trend Monitoring (Fashion \& Lifestyle)** * Monitor consumption trends in the **fashion and lifestyle** sector, analyzing customer behavior across physical and digital channels. * Track competitors and market scenarios to anticipate strategic moves. **Requirements and Qualifications** **Education** * Administration, Statistics, Marketing, Economics, Data Science * Or related fields **Technical Knowledge** * Proven experience in **Marketing Analytics**, Client Analytics, or Business Intelligence. * Proficiency in data analysis tools such as: Google Analytics, Looker Studio, Power BI, Tableau, or similar. * Familiarity with NielsenIQ platform and Homescan panel is desirable. * Basic programming knowledge (preferably Python, SQL, or R) for data manipulation and analysis. * Experience working with data lake environments, CDPs, CRMs, and digital platforms. * Knowledge of performance metrics, attribution modeling, journey analysis, and statistical modeling (desirable). **Behavioral Competencies** * Analytical thinking and critical perspective. * Ability to translate complex data into clear, strategic information. * Strong communication, organization, and autonomy. * Curious mindset, results-oriented, and highly collaborative. **Additional Information** **Internal candidates’ application deadline is March 12\.** **Work format: Hybrid (3 days office, 2 days remote)** **Work location: POA\- RS or São Paulo\- SP** What excites you? Beyond being the country’s largest fashion retailer, we are an Ecosystem where we create the future, innovate, and solve diverse challenges. Every day, we learn something new, develop skills, and refine talents. Here, we foster a strong sense of belonging, respect diversity, and work in an environment where we care for and are cared for. Our environmental and social awareness guides all our actions, reflecting our clear commitment to employees, customers, and suppliers. If what excites you is learning, sharing, and teaching; if what excites you is respect, diversity, and inclusion—this is your place. Join our team of 24,000 professionals united to delight customers alongside the Renner, Camicado, Youcom, Ashua, Repassa, and Realize brands. So, are you ready to create responsible fashion with us? \#WhatExcitesYouExcitesUs