Description: * Degree in fields such as Advertising and Public Relations, Marketing, or Business Administration; * Over 4 years of experience in communication and CRM campaign development; * Experience working at SaaS and multiproduct companies; * Proficiency in CRM tools, email marketing platforms, and data analytics—preferably ActiveCampaign and HubSpot; * Create and maintain APIs and services for integration with other platforms and corporate systems; * Analytical skills to interpret customer data and feedback, generating valuable insights; * Ability to work independently and collaboratively while managing multiple priorities. * Experience in the SME (small and medium-sized enterprises) market is a plus. * Define and implement one-to-many engagement strategies; * Plan and execute CRM campaigns focused on onboarding, engagement, and product adoption; * Build and optimize multichannel automated journeys (email, in-app, etc.); * Plan and conduct A/B tests, focusing on optimizing open rates, click-through rates, and conversion rates; * Analyze metrics and generate reports to track the impact of initiatives; * Strategically segment contact databases to increase campaign relevance; * Perform data analysis and generate insights to enhance communication personalization; * Support cross-sell and recommendation strategies by identifying growth opportunities and levers; * Collaborate with teams such as Product, Marketing, and Customer Success to ensure a seamless and consistent customer journey. 2512160202201867659