Job Summary: Rennova is seeking an expert to structure, operate, and evolve the Rennova Club—a digital subscription program for healthcare professionals—focusing on subscriber growth, retention, and loyalty. Key Highlights: 1. Opportunity to lead a new digital and innovative business arm. 2. Focus on strengthening the recurring revenue model and community engagement. 3. Strategic involvement in a cross-functional, data-driven environment. Rennova is building a new business arm: the Rennova Club—a fully digital, app-first subscription program targeting injectable healthcare professionals. Rennova Club subscribers gain access to an exclusive product line with special pricing and monthly purchase limits per SKU/volume, enabling base expansion without cannibalizing the traditional portfolio. The goal is to scale a digital channel with data-driven operations and reduced reliance on the traditional commercial infrastructure. We seek an expert to structure, operate, and evolve the Rennova Club, with emphasis on subscriber growth, retention, and loyalty. The role will be responsible for strengthening the recurring revenue model by integrating the digital funnel, CRM, content, community, and performance. **Responsibilities and Duties** * Manage and optimize the full Rennova Club funnel (from acquisition through retention and upgrades); * Plan and execute acquisition strategies (always-on and launch campaigns), with performance measurement; * Build and operate segmented CRM workflows (email, WhatsApp, push, and in-app); * Conduct A/B tests and drive continuous improvements across the customer journey (paywall, onboarding, and offer); * Develop and operate loyalty strategies to increase recurrence and LTV; * Implement actions to reduce churn (activation, re-engagement, and winback); * Manage content, community, and live sessions as levers for conversion and retention; * Define and monitor KPIs (funnel metrics, CAC, LTV, churn, and recurring revenue), ensuring robust tracking and structured analysis; * Prepare executive reports with data-driven recommendations; * Collaborate closely with Marketing, CRM, Medical, Tech, BI, Operations, Finance, and Compliance teams, supporting performance rituals and continuous evolution. **Requirements and Qualifications** * Bachelor’s degree and completed postgraduate studies; * **Mandatory experience with digital subscriptions/recurring revenue and loyalty (retention, cohorts, churn, LTV, and CRM);** * Experience with digital funnels and campaign/launch execution (infoproduct/subscription models are a strong plus); * Ability to operate in cross-functional contexts (marketing, product/tech, content, and operations); * Proven track record in subscription models and recurring economy (streaming, subscription boxes, wine clubs, memberships, creator economy); Experience structuring live sessions and communities as engines of engagement and LTV. * **Additional Information** * Health Insurance (SulAmérica); * Dental Insurance (SulAmérica); * Meal/Voucher Card (Flash); * Public Transportation Benefit; * Life Insurance; * Wellhub and TotalPass; * Discount on injectable products; * Health and wellness space; * Birthday Day Off; * Development, health, and wellness programs. A pioneer and leader in facial harmonization in Brazil, Rennova excels in product quality, team efficiency, and scientific rigor. Operating in the beauty market for over 10 years, its purpose of caring for people is consistently reaffirmed through innovation and product safety. Valuing long-term relationships and supporting the market at every stage, Rennova possesses the ability to reinvent itself to sustain growth. Present in over 23 countries, Rennova is always with you—stronger and more complete than ever.