Senior User Acquisition Analyst

Description

Job Summary: We are seeking a Senior User Acquisition Analyst to lead user acquisition campaigns across multiple channels, with a focus on testing, optimization, and scalable growth. Key Highlights: 1. Lead and optimize digital media campaigns across multiple platforms. 2. Manage media budgets and develop strategic reports. 3. Serve as a technical reference and collaborate with cross-functional teams. **Position:** Senior User Acquisition Analyst **Location:** São Paulo, SP **Work Model:** Hybrid starting in 2026 **About Sandbox Group** Sandbox is a global group headquartered in London, operating a network of learning-focused businesses, with offices in London, New York, São Paulo, and Bilbao. At Sandbox, we aim to build, unite, nurture, and support the growth of a diverse family of brands and services — alongside partners, entrepreneurs, and operators who share our vision — where the whole is greater than the sum of its parts. All of this is driven by one goal: fun and engaging learning. **Our Mission:** To inspire and empower lifelong learning through fun and immersive experiences, driving a global movement where innovative edutainment enriches lives, fosters connections, and shapes a brighter future for all ages. **Our Values:** * Excellence as the standard * Continuous learning * Collaboration as the engine * Diversity as strength **About the Role** We are looking for a **Senior User Acquisition Analyst** to lead user acquisition campaigns across multiple channels. This role is both strategic and hands-on, emphasizing testing, optimization, and scalable growth. If you’re passionate about data, performance, and innovation, this role is for you! **Responsibilities:** * Plan, manage, and optimize digital media campaigns across channels such as Meta, Google, TikTok, Pinterest, and others. * Define and test hypotheses to identify the best audiences, creatives, messages, and formats to maximize conversion and efficiency. * Strategically manage media budgets, prioritizing channels, markets, and initiatives with the highest potential. * Develop and present reports with strategic recommendations for stakeholders and leadership. * Conduct A/B tests and analyze their impact on business metrics. * Serve as the technical reference within the User Acquisition team, supporting junior analysts and collaborating with CRM, Product, Design, and Communications teams. * Responsible for mapping and implementing media tags via Google Tag Manager. **Experience & Qualifications** * Experience in Media and Digital Marketing. * Solid experience with digital projects and **performance marketing**. * Proficiency in large-scale campaigns on major platforms (**Google Ads, Meta Ads, TikTok, Pinterest**). * Experience with app campaigns (Android/iOS), including installation, engagement, and subscription. * Experience with data analytics tools (Google Sheets, GA4, Singular). * Expertise in tracking and tagging tools (Google Tag Manager). * **Advanced English proficiency.** * Meta Ads certification will be considered a plus. **Benefits** * Meal/food allowance: R$924/month * Health insurance * Dental insurance * Remote work allowance * Childcare allowance * School supplies allowance * Wellhub * Life insurance * Leiturinha subscription **Sandbox Group is committed to equal opportunity. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.**