Senior Growth and Performance Analyst

Description

Job Summary: The professional will provide direct support to acquisition and retention strategies, transforming hypotheses into real campaigns and tests, aligning technical execution with business objectives. Key Highlights: 1. Experimentation and results acceleration hub 2. Transform hypotheses into real campaigns and tests 3. Interface with CRM, Media, and Product teams Porto Bank's Growth area is the experimentation and results acceleration hub. The Senior Growth team provides direct support to acquisition and retention strategies, responsible for transforming hypotheses into real campaigns and tests, ensuring technical execution aligns with the bank's business objectives. **Responsibilities and Duties** * Bachelor's degree completed in Economics, Technology, Marketing, or related fields. * Test Configuration: Execute and monitor A/B tests and experiments across digital channels, ensuring correct implementation of tags and user flows. * Funnel Monitoring: Monitor daily conversion metrics and identify anomalies or quick-win improvement opportunities within the sales funnel. * Operational Interface: Support communication between the Growth team and CRM, Media, and Product areas to ensure campaigns launch on schedule. * Performance Reporting: Prepare periodic reports on results, providing visibility into campaign performance and impact on departmental KPIs. * Asset Optimization: Suggest improvements to landing pages, email sequences, and app user journeys based on user behavior data. **Requirements and Qualifications** * Experience: Prior experience in digital marketing, analytics, or growth operations (senior level). * Hard Skills: Proficiency in SQL for simple data extraction and routine analysis. * Familiarity with Web Analytics tools (GA4\) and Dashboards (Power BI/Tableau). * Technical understanding of performance channels (Meta Ads, Google Ads) and CRM. * Soft Skills: Strong organizational skills to manage multiple tasks simultaneously. * Curious, data-driven profile. * Good communication skills to interact effectively with internal teams. * Delivery Agility: Maintain a high volume of concurrent experiments without compromising technical quality. * Data Accuracy: Ensure reported information is correct, serving as the first quality filter before data reaches senior/specialist levels. * Product Understanding: Quickly learn the specifics of Porto Bank's products (Credit Cards, Consortium, etc.) so that tests are business-relevant. * Prioritization: Manage daily demands effectively to ensure priority experiments remain unblocked. **Additional Information** **BENEFITS** **Flexible Meal and Food Allowance;** **Health Insurance Plan;** **Dental Insurance Plan;** **Wellhub and TotalPass;** **Exclusive Bio Ritmo Gym for Employees:** at the Main Complex; **Profit Sharing Program (PLR);** **Stock Ownership Program: Porto em Ação:** complementary to PLR until 2025; **Beach Volleyball and Multipurpose Courts:** at the Main Complex; **Transportation Allowance;** **Van Transportation Services;** available at major access stations to Porto (Luz, Barra Funda, Santa Cecília, and Júlio Prestes); **Extended Parental Leave:** up to 40 days for all family configurations; **Extended Maternity Leave:** 6 months; **Medical Outpatient Clinic with Specialties:** at the Main Complex and Barra Funda; **Childcare or Babysitter Assistance;** **Life Insurance;** **Private Pension Plan \- PortoPrev;** **Discounts on Products and Services;** **Study Grant: Reimbursement for undergraduate, graduate, or MBA programs;** **Monthly Running Events:** subsidy for major street races in São Paulo; **Language Reimbursement (English or Spanish);** **Teatro Porto:** exclusive sessions for Employees; **Library;** **Rest Room:** at the Main Complex; **Game Room:** at the Main Complex; **Massage and Podiatry Services:** at the Main Complex; **Work Location:** Campos Elíseos \- SP Porto is much more than an insurance company: it is a vast ecosystem leveraging technology to create solutions through four business verticals: **Porto Bank, Porto Saúde, Porto Seguro, and Porto Serviço**. Its reputation and recognition built over more than seven decades underscore Porto’s scale — a business reference company, built by and for people. Here, 13,000 employees proudly wear their hearts on their sleeves — **proud to be part of a solid, ethical organization** that **turns dreams into fantastic realities** for our 15.8 million+ customers. We operate across more than 101 branches and regional offices nationwide. Learning is embedded in our DNA. Here, you’ll have **incentives, tools, and great people to help you learn and grow every day**, in an inclusive and secure environment where everyone can be themselves and take pride in who they are — promoting respect and **living holistically and with well-being, in a genuinely human company.** **DIVERSITY & INCLUSION AT PORTO** At Porto, we value diversity and believe a plural team is essential for the development of our entire business, society, and each individual — because we understand that every person is unique in building a more innovative and inclusive environment. Together, we work daily to build a safe, free, and welcoming space with greater plurality and respect. Therefore, we **strongly encourage applications from women, Black and Indigenous people, people with disabilities, and LGBTQIA\+ individuals** for all our open positions.