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Job Summary: Working in the CRM team with a focus on operational execution of campaigns, using Salesforce for audience segmentation, journey building, and multichannel communication delivery. Key Highlights: 1. Working in a CRM team focused on campaigns and automations 2. Using Salesforce Marketing Cloud, Journey Builder, and Automation Studio 3. Analytical, organized, and detail-oriented professional Working in the CRM team with a focus on operational execution of campaigns, performing audience segmentation, journey building, and delivering communications via the Salesforce platform. The role involves receiving briefings defining target audiences, segmentation criteria, and pre-approved communication assets, as well as selecting and segmenting audiences according to defined criteria. It also includes building and operating journeys and automations in Salesforce Marketing Cloud, executing multichannel campaign deliveries (e\-mail, SMS, push, etc.), leveraging behavioral data and automated variables to refine segmentation, and ensuring compliance with business rules and operational campaign quality. Experience with Salesforce Marketing Cloud is required—especially with Journey Builder and Automation Studio—as well as knowledge of Salesforce Customer Data Cloud (Data Cloud) for audience segmentation and Salesforce Interaction Studio (Marketing Cloud Personalization) for behavior-based selection. As differentiators, knowledge of AWS Athena, basic SQL or data query tools, and experience in large-scale corporate environments are considered. The ideal candidate is analytical, organized, and detail-oriented, with strong execution capability and deadline adherence, ease in following structured processes and briefings, and effective communication skills for collaboration with partner areas. **Responsibilities and Duties** Receive briefings defining target audiences, segmentation criteria, and communication assets Select and segment audiences according to defined criteria. Build and operate journeys and automations in Salesforce Marketing Cloud. Execute multichannel campaign deliveries (e\-mail, SMS, push, etc.). Use behavioral data and automated variables to refine segmentation. Ensure compliance with business rules and operational campaign quality. **Requirements and Qualifications** Education: Completed Bachelor’s Degree \- Other Technology: Salesforce, AWS Certification: Technical Skills: Salesforce Marketing Cloud, Salesforce Journey Builder, Salesforce Automation Studio, Salesforce Customer Data Cloud, Salesforce Interaction Studio **Additional Information** We are undergoing constant transformation and hope you’ll help us on this journey! Do you identify with this? Want to join our team? Apply to this opportunity. \#vemproItaú Itaú will use the provided data for recruitment processes, including placement in job databases hosted on third-party platforms. If you wish to object to this usage or exercise any of your rights, please contact us through the channels available in Itaú Unibanco’s Candidate Privacy Policy (https://www.itau.com.br/privacidade/candidatos/). Consent is not required—it is merely for your awareness. We are the **largest private bank in Brazil** by market value and the **most valuable brand in Brazil**, valued at **R$46.9 billion**, according to the Interbrand 2024 ranking; we are also the company that most **develops careers in Brazil**, per LinkedIn Top Companies for seven consecutive years, and have received the award for **Best Internship Programs 2024** from CIEE. With the largest product portfolio in the sector nationwide—and through our brands and commercial partnerships—we offer a wide range of career opportunities across diverse specialization areas, all driven by a powerful purpose: **delighting our customers by delivering exactly what they need, precisely when they need it!** Today, we have a team of over 90,000 employees (the "itubers") spread across Brazil and abroad, present in 18 countries.
