Salesforce Marketing Cloud Developer

Description

Job Summary: Responsible for developing, implementing, and optimizing digital marketing campaigns and multichannel journeys in Salesforce Marketing Cloud, ensuring efficient execution of CRM strategies. Key Highlights: 1. Strategic implementation in CRM and Digital Marketing using Salesforce Marketing Cloud. 2. Optimization of customer journeys and business outcomes. 3. Development and maintenance of multichannel campaigns. **JOB DESCRIPTION:** Responsible for the development, implementation, and maintenance of digital marketing campaigns, multichannel journeys, automations, segmentations, and integrations using Salesforce Marketing Cloud. Engages in designing and optimizing relationship journeys, data management, and communication personalization, ensuring efficient execution of CRM and Digital Marketing strategies. Participates in data modeling, configuration of communication channels, development of advanced segmentations, and campaign performance monitoring, contributing to continuous improvement of customer experience and business outcomes. **MAIN RESPONSIBILITIES** * Develop, implement, and maintain digital marketing campaigns in Salesforce Marketing Cloud. * Create and manage automated journeys using Journey Builder. * Develop data automation processes using Automation Studio. * Create and maintain Data Extensions, Data Filters, and segmentation attributes. * Develop SQL queries for data extraction, transformation, and segmentation. * Build dynamic personalizations using AMPScript and SSJS. * Configure and administer communication channels such as Email, SMS, WhatsApp, Push Notifications, and Mobile Messaging. * Implement integrations between Marketing Cloud and corporate systems. * Configure APIs and integration processes for data exchange. * Conduct testing, validation, and user acceptance testing (UAT) of campaigns. * Monitor performance metrics, deliverability, and engagement. * Identify optimization opportunities in journeys, campaigns, and processes. * Ensure data quality, security, and governance used in campaigns. * Support business teams in implementing CRM and relationship strategies. **REQUIREMENTS** * Experience with Salesforce Marketing Cloud. * Knowledge of Journey Builder, Automation Studio, Contact Builder, and Email Studio. * Experience in data modeling and segmentation. * Hands-on experience implementing multichannel campaigns. * Knowledge of system integration via APIs. * Experience with CRM and customer relationship strategies. * Familiarity with digital marketing metrics and campaign performance analysis. * Experience with relational databases. **Programming Languages** Data structuring using SQL Queries, creation of Data Extensions, AMPScript/SSJS scripting, configuration of native and non-native channels (Email, SMS, WhatsApp, Push, etc.), and campaign performance monitoring. Minimum Education: Bachelor's Degree