SENIOR MEDIA ANALYST

Description

Job Summary: The professional will plan and execute online and offline marketing campaigns, analyze results, contribute to the creation of promotional initiatives, and generate market insights. Key Highlights: 1. Dynamic and collaborative environment focused on cross-departmental integration 2. Commitment to equity, with space for authenticity and inclusion 3. Opportunity to plan and execute strategic marketing campaigns **Address** São Paulo, SP **What is the work environment like?** **\#JoinDPSP** At Grupo DPSP (stores, corporate office, and distribution centers), health comes first — guided by this principle, we care daily for millions of Brazilians. We uphold ethics, respect, and excellence to be our customers’ and employees’ top choice. And now, beyond being our customer, you have the chance to join our team! **What is the work environment like here:** At DPSP (stores, corporate office, and distribution centers), we foster a dynamic and collaborative environment where cross-departmental integration is essential to achieving outstanding results. More than equality, we pursue equity: Here, everyone has space to be authentic, regardless of gender, ethnicity, race, sexual orientation, religion, or disability. We emphasize that all our positions are open to people with disabilities (PCD). **Employment Type:** CLT; **Working Hours:** Monday to Friday, from 08:00 to 17:48 (**Fully in-person**, with flexible scheduling); **Work Location:** Headquarters \- Vila Leopoldina (near Parque Vila Lobos / Vila Lobos-Jaguaré Station). *Grupo DPSP values your Privacy and the Protection of your personal data. For questions regarding personal data handling during recruitment and selection, please consult our Candidate Privacy Notice:* *https://dpo.privacytools.com.br/policy\-view/zGOMqr6g4/0/policy/pt\_BR?s\=1726164242778* **Responsibilities** **RESPONSIBILITIES:** * Plan and execute marketing campaigns by developing initiatives aligned with the department’s strategic goals, both online and offline. * Monitor and analyze campaign performance using metrics and reports to propose improvements to strategies. * Contribute to the creation and implementation of marketing initiatives and promotional campaigns, suggesting innovations aligned with market trends. * Conduct market and competitive research to generate insights that enhance marketing execution and performance. * Prepare digital channel performance reports and KPIs to support strategic decision-making. **Requirements** **REQUIREMENTS:** * Google Ads * Meta Ads * TikTok Ads * Pinterest Ads * Affiliate Marketing * Google Analytics * Looker/DataStudio * Advanced Excel * PowerPoint * Microsoft Word * Google Trends * Campaign Planning **PREFERRED QUALIFICATIONS:** * Google Tag Manager * Market Research * Merchant Center * Experience working with VTEX **Benefits** * Gym / Sports Activities * Medical Assistance * Dental Assistance * Bicycle Parking * Product Discounts * Parking * Shuttle Service * Flexible Working Hours * Life Insurance * Corporate University * Meal Allowance * Transportation Allowance **Additional Notes and/or Benefits** Position also open to People with Disabilities DPSP Basket * PPR (Profit Sharing Plan) **About the Organization** We have been part of Brazilians’ daily lives for **over 130 years**. Our story as **Grupo DPSP began in 2011**, following the merger of these pharmacy chains. Since then, our more than **30,000 employees** have been writing new chapters of this story every day, delivering health solutions to the thousands of people who visit our **1,600+ stores** and **6 distribution centers** across **9 Brazilian states and the Federal District**. **And this is only the beginning!** **Why work with us?** At Grupo DPSP (stores, corporate office, and distribution centers), health comes first — guided by this principle, we care daily for millions of Brazilians. We uphold ethics, respect, and excellence to be our customers’ and employees’ top choice. And now, beyond being our customer, you have the chance to join our team! What is the work environment like here: At DPSP (stores, corporate office, and distribution centers), we foster a dynamic and collaborative environment where cross-departmental integration is essential to achieving outstanding results. More than equality, we pursue equity: Here, everyone has space to be authentic, regardless of gender, ethnicity, race, sexual orientation, religion, or disability. We emphasize that all our positions are open to people with disabilities (PCD).