Senior Growth and Performance Analyst

Description

Job Summary: The Porto Bank is seeking a Growth Analytics professional to drive customer acquisition, activation, and retention, operating at the intersection of Data Science, Marketing, and Business. Key Highlights: 1. Intelligence engine for customer acquisition, activation, and retention. 2. Multidisciplinary team in Data Science, Marketing, and Business. 3. Transforms data into actionable strategies for sustainable growth. Porto Bank’s Growth Analytics team serves as the intelligence engine driving customer acquisition, activation, and retention across our financial product verticals. We are a multidisciplinary team operating at the intersection of Data Science, Marketing, and Business, transforming large volumes of data into actionable strategies to accelerate the bank’s sustainable growth. **Responsibilities and Duties** * Lead the creation of funnels to monitor campaign performance and customer base health. * Develop and monitor A/B tests and multivariate tests to optimize digital channels and relationship nurture sequences. * Conduct Cohort and LTV (Lifetime Value) analyses to identify high-value segments and cross-sell/up-sell opportunities. * Build media attribution models and analyze CAC (Customer Acquisition Cost) efficiency by channel. * Translate complex data metrics into clear insights for Product, Marketing, and CRM stakeholders. **Requirements and Qualifications** * Education: Bachelor’s degree in Quantitative fields (Statistics, Mathematics, Engineering, Economics, IT) or related disciplines. Hard Skills: Advanced SQL proficiency (mandatory). * Solid experience with data visualization tools (Tableau, Power BI, or Looker). * In-depth knowledge of Web Analytics tools (Google Analytics 4 / GTM). * Hands-on experience with programming languages for data analysis (Python or R). * Data Consolidation: Unify the customer view within a complex and robust ecosystem like Porto Bank’s. * Scalability: Identify growth levers in a highly competitive and regulated financial market. * Experimentation Culture: Implement an agile test-and-learn mindset across processes involving multiple departments and layers of compliance. * Attribution: Accurately assign value to each touchpoint in the multichannel (app, website) customer journey. **Additional Information** **BENEFITS** **Flexible Meal and Food Allowance;** **Health Insurance Plan;** **Dental Insurance Plan;** **Wellhub and TotalPass;** **Exclusive Bio Ritmo Gym for Employees:** located at the Headquarters Complex; **Profit Sharing Program (PLR);** **Stock Ownership Program: Porto em Ação:** complementary to PLR until 2025; **Sand Volleyball and Multipurpose Courts:** located at the Headquarters Complex; **Transportation Allowance;** **Van Transportation Services;** available at major access stations to Porto (Luz, Barra Funda, Santa Cecília, and Júlio Prestes); **Extended Parental Leave:** up to 40 days for all family configurations; **Extended Maternity Leave** of 6 months; **Medical Outpatient Clinic with Specialties:** located at the Headquarters Complex and Barra Funda; **Childcare or Babysitter Assistance;** **Life Insurance;** **Private Pension Plan – PortoPrev;** **Discounts on Products and Services;** **Tuition Reimbursement: Reimbursement for undergraduate, graduate, or MBA studies;** **Monthly Running Events:** subsidy for major street races in São Paulo; **Language Reimbursement (English or Spanish);** **Teatro Porto:** exclusive movie screenings for Employees; **Library;** **Rest Room:** at the Headquarters Complex; **Game Room:** at the Headquarters Complex; **Massage and Podiatry Services:** at the Headquarters Complex; **Work Location:** Campos Elíseos – SP Porto is far more than an insurance company: it is a massive ecosystem leveraging technology to create solutions across four business verticals: **Porto Bank, Porto Saúde, Porto Seguro, and Porto Serviço**. The reputation and recognition earned over more than seven decades underscore Porto’s scale — a business reference built by and for people. Here, 13,000 employees proudly wear their hearts on their sleeves — **proud to be part of a solid, ethical organization** that **transforms dreams into fantastic realities** for our 15.8 million+ customers. We operate through over 101 branches and regional offices across Brazil. Learning is embedded in our DNA, and here you’ll find **incentives, tools, and great people to help you learn and grow every day**, in an environment of inclusion and security where everyone can truly be themselves and take pride in who they are — fostering respect and **living fully and well-being within a genuinely human company.** **DIVERSITY & INCLUSION AT PORTO** At Porto, we value diversity and believe a plural team is essential for the development of our entire business, society, and every individual — recognizing that each person is unique in building a more innovative and inclusive environment. Together, we work daily to build a safe, free, and welcoming space with greater plurality and respect. Therefore, we **strongly encourage applications from women, Black and Indigenous people, people with disabilities, and LGBTQIA+ individuals** for all our open positions.