Senior Growth and Performance Analyst

Description

Job Summary: The Senior Growth Analytics team ensures that every marketing and product action is measurable, transforming customer behavior into clear metrics that guide strategic decision-making. Key Highlights: 1. Expertise in data extraction, processing, and visualization for decision-making 2. Creation and maintenance of performance dashboards and automated reporting 3. Support for experiments and cohort and retention analyses Porto Bank’s Growth Analytics area forms the technical foundation supporting the growth strategy. The Senior Growth Analytics team is responsible for ensuring every marketing and product action is measurable. We work on data extraction, processing, and visualization—transforming customer behavior into clear indicators that guide strategic decision-making **Responsibilities and Duties** * Data Extraction and Processing: Build and maintain SQL queries to extract raw data from the data warehouse, transforming\-them into tables ready for analysis. * Dashboard Maintenance: Create and update performance dashboards (Power BI/Tableau) to monitor the conversion funnel and the health of Porto Bank’s customer base. * Tracking Monitoring: Ensure digital journey tracking functions correctly, reporting event firing errors. * Cohort and Retention Analysis: Conduct periodic cohort analyses to understand repeat purchase behavior and early churn among new customers. * Experiment Support: Calculate statistical significance of tests conducted by the Growth team, ensuring results are reliable. * Report Automation: Create automated reporting workflows so business stakeholders have real-time visibility. **Requirements and Qualifications** * Bachelor’s degree completed in Economics, Business Administration, Marketing, Technology, or related fields. * Experience: Prior experience in Business Intelligence (BI), Analytics, or Commercial Planning (senior level). * Technical Hard Skills: Advanced SQL: Ability to perform complex joins, subqueries, and query optimization. * Data Visualization: Proficiency in Power BI, Tableau, or Looker. * Basic Statistics: Knowledge of mean, median, standard deviation, and hypothesis testing. * Business Hard Skills: Understanding of Growth metrics (CAC, LTV, ROAS, Conversion Rates). * Data Cleansing: Handle complexity arising from multiple data sources within the bank, ensuring dashboard numbers reflect operational reality. * Technical Translation: Translate abstract business requests into data logic and functional queries. * Agile Support: Respond promptly to high data demand from the Growth team without compromising technical accuracy. * Business Learning: Understand Porto Bank product business rules (e.g., how card churn is calculated) to ensure correct data logic. **Additional Information** **BENEFITS** **Flexible Meal and Food Allowance;** **Health Insurance Plan;** **Dental Insurance Plan;** **Wellhub and TotalPass;** **Exclusive Bio Ritmo Gym for Employees:** at the Headquarters Complex; **Profit Sharing Program \- PLR;** **Stock Ownership Program: Porto em Ação:** complementary to PLR until 2025; **Beach Volleyball and Multipurpose Courts:** at the Headquarters Complex; **Transportation Allowance;** **Van Transportation Services;** available at major access stations to Porto (Luz, Barra Funda, Santa Cecília, and Júlio Prestes); **Extended Parental Leave:** up to 40 days for all family configurations; **Extended Maternity Leave:** 6 months; **Medical Clinic with Specialties:** at the Headquarters Complex and Barra Funda; **Childcare or Babysitter Assistance;** **Life Insurance;** **Private Pension Plan \- PortoPrev;** **Discounts on Products and Services;** **Scholarship Program: Reimbursement for undergraduate, graduate, or MBA studies;** **Monthly Running Events:** subsidy for major street races in São Paulo; **Language Reimbursement (English or Spanish);** **Teatro Porto:** exclusive screenings for employees; **Library;** **Rest Room:** at the Headquarters Complex; **Game Room:** at the Headquarters Complex; **Massage and Podiatry Services:** at the Headquarters Complex; **Work Location:** Campos Elíseos \- SP Porto is far more than an insurance company: it is a vast ecosystem leveraging technology to create solutions across four business verticals: **Porto Bank, Porto Saúde, Porto Seguro, and Porto Serviço**. Its reputation and recognition built over more than 7 decades underscore Porto’s scale—a business reference company, built by and for people. Here, 13,000 employees proudly wear their hearts on their sleeves—**proud to be part of a solid, ethical organization** that **transforms dreams into fantastic realities** for our 15.8 million+ customers. We operate through over 101 branches and regional offices across Brazil. Learning is embedded in our DNA, and here you’ll find **incentives, tools, and supportive colleagues to learn and grow every day**, in an inclusive, safe environment where everyone can be themselves and take pride in who they are—fostering respect and **living holistically and well-being in a genuinely human company.** **DIVERSITY \& INCLUSION AT PORTO** At Porto, we value diversity and believe a plural team is essential for developing our entire business, society, and each individual—because we recognize that each person is unique in building a more innovative and inclusive environment. Together, we work daily to build a safe, free, and welcoming space—with greater plurality and respect. Therefore, we **strongly encourage applications from women, Black and Indigenous people, people with disabilities, and LGBTQIA\+ individuals** for all our open positions.