Martech Developer (Adobe)

Description

**Challenge:** Act in the implementation, validation, and support of digital measurement solutions on the Adobe Experience Cloud ecosystem (Adobe Experience Platform, Adobe Analytics, Adobe Journey Optimizer, and Adobe Target), ensuring data quality and the correct translation of business requirements into the analytics ecosystem. Analyze data, identify measurement inconsistencies, investigate root causes, and propose solutions in conjunction with business, product, and technology areas. It is necessary to have knowledge of digital metrics and Adobe tools to perform analyses, implement business requirements, and actively participate in meetings with the client. **Responsibilities:** * Convert business requirements into measurement specifications and technical analytics implementations (creation of custom events and parameters) in Adobe Analytics and Adobe Experience Platform (AEP); * Perform measurement and data quality validations in web and app environments, ensuring adherence to functional and technical specifications; * Develop and maintain functional and technical documentation related to taxonomies, measurement plans, and data governance processes in AEP and Real\-Time CDP; * Investigate and resolve inconsistencies in data collection, processing, and availability in analytics tools, including Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform; * Configure and maintain customer journeys and message triggers in Adobe Journey Optimizer (AJO); * Routine programming and parameterization of medium and high complexity in Adobe Launch and Adobe Experience Platform; * Develop exploratory analyses and diagnostics related to measurement quality and user behavior in digital channels; * Support the configuration and operation of A/B tests and personalization in Adobe Target; * Apply best practices for documenting developed code; * Work in close collaboration with consultants, data engineers, and data scientists, understanding requirements and helping them achieve the best results in projects. **Requirements:** * Ability to read and interpret measurement plans, taxonomies, and technical documentation; * Knowledge of digital data architecture (data layer, events, parameters, user properties, and taxonomies), including Adobe Experience Platform XDM schemas; * Analytical capability for investigating measurement issues, identifying business impacts, and validating data; * Knowledge of QA processes, measurement validation, and troubleshooting of digital implementations, with experience in inspection and debugging tools; * Ability to configure Tag Management (Google Tag Manager, Adobe Launch); * Knowledge of digital platforms such as Google Analytics/GA4 or Adobe Experience Cloud (Adobe Analytics, Adobe Experience Platform, Real\-Time CDP, Adobe Journey Optimizer); * Interpersonal skills and verbal and written communication skills (ability to interact directly with clients). **Differentiators** * Ability to create and maintain procedures for data analysis and extraction (writing queries with SQL or Python); * Knowledge of data visualization for creating simple dashboards and collaborating on more complex dashboards in tools such as Data Studio and Power BI; * Knowledge of Adobe Target for A/B testing, personalization, and content targeting; * Knowledge of Adobe Audience Manager for audience management and segmentation; * Experience with Adobe Campaign for multichannel campaign orchestration; * Adobe certifications (Adobe Analytics, Adobe Experience Platform, Adobe Journey Optimizer, or Adobe Target). **What we expect from you** * Hands-on attitude to contribute to building solutions for our clients; * Active participation in a multidisciplinary team (squad/tribe); * Knowledge sharing with colleagues; * Comfort in a multitasking, demanding, and agile environment, with clients from multiple industries. * Understanding of the digital marketing, digital advertising, analytics, and/or business intelligence ecosystem;